Twitter Facebook LinkedIn Flipboard 0 During the past couple of months many of us have been watching the ALS ice bucket challenge unfold on our news feeds. These short videos first originated from the USA back in June 2014 and enrolled on the famous and ‘us’ the not so famous to dump buckets of ice cold water on ourselves all in the name of ALS research. For those of you who were baffled by the craze; Amyotrophic lateral sclerosis (ALS) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord and there is currently no cure. Donations were made in there millions to fund research and in hand raised global awareness of the disease. So why was social media used as a driving force to this viral phenomenon? Some of the worlds most popular social sites for videos were used to upload footage and share content. Vine, Instagram, and Facebook above the rest as we know are suited to creating short videos, the use of hashtags and being able tag people. Social media has become one of our daily chores, being the first thing we check in the morning and the last thing we check at night. With over 1.4 billion Facebook users worldwide it was easy to see why this craze quite literally took a tour around the world. I mentioned the famous getting involved too. If anyone can make a marketing impact it’s a celebrity. I guess it’s who you call a celebrity at the end of the day. Are they a role model? Global icon? Make headlines? These days we find our celebrities splattered across the worlds billboards, online, in newspapers and on our televisions. So we can’t get away from them! With David Beckham, Justin Timberlake and Lady Gaga amongst the hundreds getting drenched in ice cold water it was just another reason to follow in pursuit. Video marketing is one of the worlds fastest viral tools online today. Each video uploaded was human, represented real life and had a particular call to action as the person in the video nominated three people to do exactly the same. These types of videos capture attention, the content can be related to and the call to action is simple, easily persuading others to get involved too. This global campaign made use to the one and only device we all rely on today, a mobile phone. The majority of the challenges were filmed and uploaded with a smartphone, again making it more feasible for people to join in. Just like the no make up selfie this global campaign only took off because we live in a social world. As many of you know viral marketing is what we all crave for and it seems real life content is the key to success. If we can’t relate to the content or learn from it then why would we want to take action? I wonder what mad crazy thing we will all be nominated to do next?! Twitter Tweet Facebook Share Email This article originally appeared on Camilla Rose and has been republished with permission.Find out how to syndicate your content with B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022