Twitter Facebook LinkedIn Flipboard 0 Most smart businesses have already started using videos as part of their marketing strategies. And why not? After all, it’s the most effective and popular way to engage your traffic, attract more leads and boost your conversion rate. But simply creating videos and posting them on different marketing channels won’t help you reach your goals. You have to have an effective strategy to make your videos stand out. So here are 4 of the most effective ways to engage your audience with the videos you create for your business. Let’s find out what they are. 1. Create Product Videos Creating product videos is one of the best ways to engage your audience. In the world of online stores, people don’t get to physically examine the product at the time of placing the order. So they don’t know what exactly to expect when the product is delivered. By creating product videos for your audience you can instantly solve this problem. Just create a short video to show them the product. You can also create proper documentation of how to use it. Through these videos, your customers can understand the product better and make an informed buying decision. Also, it lets them know what exactly to expect when the product reaches their doorstep and removes any kind of suspense related to it. 2. Post Customer Review Videos Another brilliant video marketing strategy can be to encourage your customers to create videos of your products and review them for you. They can start by unboxing it and then move on to talk about the product. You can then use these videos on your website to promote your products. The reason why such content works so well is that it is created directly by the user. This means that these videos are not made with any promotional or advertising intent. And because the videos are created by real users they appear more genuine and authentic. Using them for your marketing strategy can be super effective because the positive reviews can act as testimonials for your business. As a result, it can help you attract more leads, boost your sales, and reach your conversion goals for more profit. The question, however, is how to convince your customers to create these videos. A good way of doing that is to offer them an incentive for creating them. For example, you can reward them with some credit points for every video they create. They can then redeem these points when they make the next purchase on your site. Your customers will definitely create the videos in exchange for the credit points. 3. Create Behind the Scene Videos People love behind the scene videos. It gives them a sneak peek into who exactly is behind the brand, where and how the products are made, and other such things. By knowing these things your customers can connect with your brand better. So create small behind the scene videos for your audience. You can give them a tour of your office, introduce your employees, show how your products are made and other such interesting things about your business. Although these things look insignificant, it helps you humanize your brand. When that happens, people feel more connected to it and they start loving your brand too. So go ahead and create some behind the scene videos for your business to keep up the excitement and generate more leads. 4. Employee Highlights Another amazing idea to make your videos stand out is to create employee highlights. You can create small videos where your employees can share their journey in the company. They can talk about their growth from the day they started, discuss the company culture, even talk about things they learned in the company. This can be your CEO, a team lead, or any other member who is confident to face the camera. It’s a good way of letting people know more about your brand and engage them through storytelling. No matter what your video marketing strategy is, make sure that your videos are to the point and that they maintain their quality. Making them unnecessarily long or bragging about things can annoy people and encourage them to opt out. Also, make sure not to forget to share your videos across different social media platforms to increase its reach for more engagement. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Chris Christoff.Learn how to publish your content on B2C Author: Chris Christoff Follow @chriscct7 Chris is the co-founder of MonsterInsights, the leading WordPress plugin for Google Analytics.… View full profile ›More by this author:How to Write Marketing Copy That Drives Massive Conversion4 Basic Yet Amazing PR Tactics That Work For Every BusinessHow to Decrease Your Website Bounce Rate