If a picture is worth a thousand words then how many words is a minute of video worth?

The constantly evolving media landscape has not changed the quality of content consumers seek out, but it has changed the outlets we use to receive that quality information, and online video is certainly one of them.

Online video continues to rise and serve as one of the best—if not the best—forms to display content as it gives both information and entertainment value. In an age of information overload, video is a great way to offer content that is easily digestible since people are naturally visual beings. As a result, there are several reasons why online video is on the rise to be the best form of media to display content and why you should consider using it for your business.

• People remember videos.
• There is a human connection to videos.
• Videos educate and entertain, are shareable and easy to watch again, and have a longer life span.
• Videos capture attention and have a stronger and more immediate impact on consumers.
• Videos increase brand recognition in a simple format.
• Videos persuade people to stay on websites longer.
• Videos build trust, credibility, and relationships.
• The production of online videos is cost-effective for the value they generate.

The possibilities with video marketing are endless. Online videos build emotional connections before words are formed and that increases consumer attention, which leads to more shares and unlimited potential reach. Videos engage audiences in a matter of moments because the amount of information that can be displayed in a second of video far outweighs the amount of information that can be read in the same amount of time. Similar to imagery, online video allows for visual communication. However, the addition of movement and sound is what makes video unique, and its capabilities limited to the sky.

This article was originally published by Fortress Consulting Group.