Did you know that “your website is 50 times more likely to appear on the first page of a search engine results page if it includes video?”(Digital Sherpa). More than ever, video is not only a nice-to-have element, but a must-have in your digital marketing strategy. Producing videos is crucial when marketing your product or service. It turns out that video content is one of the most effective ways to not only relay your messaging in an interactive manner, but also encourage the viewer to take action to learn more about your product or service. This goes far beyond educating viewers about your product, it’s about engaging them and turning them into active leads.
If you are not convinced yet, take a look at these latest statistics proving why video is considered to be one of the most powerful content formats in lead generation:
- Capture Attention:
“The average internet user spends 88% more time on a website with video.” (Mist Media)
A website’s bounce rate is a marketer’s least favorite, yet one of the most important statistics. Having a high bounce rate on a website is a major red flag for companies. One of the best ways to lower your homepage bounce rate is to integrate videos. That way it captures visitors’ attention and encourages them to learn more about the company’s services and product offerings.
“92% of mobile viewers share videos with others.” (Invodo)
One of the greatest features of video is the fact that it is easy to share. With a click of a button, consumers can now share your videos across multiple social media channels and reach a much wider audience than it would on your website. This is crucial in increasing the brand awareness throughout these channels. Video is a marketing tool that feeds on itself and can bring substantial benefits from a one-time investment.
- Generating Active Leads:
“52% of consumers say that watching product videos makes them more confident in online purchase decisions.” (Invodo)
This is crucial in the lead nurturing process. In order to have a successful, result-oriented campaign, video is an important tool to utilize; not only to portray your messaging, but also a form of call-to-action. Customers are watching the video for a reason and are dedicating some of their free time to watch your video. You should take advantage of their time and maximize this opportunity to generate sales by making a strong insightful impression and encourage the viewer to act further.
- Higher Click-Through Rate:
“Video in email can boost open rates by 20% and increase click-through rates 2X.” (Brain Shark)
We all know how important email marketing is to a company. It is a way to communicate with a vast number of potential leads at once. But, if you don’t have the right form of content in your emails, then you are not fully taking advantage of this tool. One of the most difficult challenges in email marketing is getting the reader to not only open the email, but also click on the link included. Videos have high click-through-rates and can be used to encourage the readers to visit the website to learn more.
- Higher Engagement:
“Mobile video ads that include social media buttons drive 36% higher engagement.” (Rhythm NewMedia)
When it comes to retaining the consumers’ attention for the long-term, engagement is key. Videos are not only visually stimulating, but they are also driving more customers to engage with the content, thus augmenting the brand influence. Once a viewer acts upon your video by sharing it, commenting on it, or clicking on the website link, that means that your marketing dollars are being used effectively.
- SEO’s Best Friend:
“Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google.” (Source: Mist Media)
SEO applies to video just like it does when optimizing text context. Therefore, by including a video on your homepage, with keyword focused titles and description, it is SEO GOLD. The key advantage of providing video content is that more visitors will be able to engage with it, thus resulting in higher SEO rankings overall.
We recently completed a video for our client, Ivenix. In an effort to explain a complex medical device, we created a story to talk about it:
Love the article and businesses need to wake up to these facts or they will get left behind. Pity though that when I wanted to share it on LinkedIn the ‘more’ tab drop down is hidden by the advert.I’m using Chrome if that helps.