We’re well into 2015, which has been named the Year of Video Marketing, so it’s time to revise your video strategy. Taking a look every quarter or so is a great way to making sure you’re hitting your video marketing goals. To help you ensure you’re up-to-speed on all things video, here are the top 10 video marketing stats for 2015 and what marketers can learn from each.
What this means: Your videos must be optimized for mobile and you should consider using mobile video ads to promote your brand.
What this means: Your execs are responding to videos really well, so consider making in-house weekly newsletter videos to communicate company news.
What this means: If you’re trying to get your video in front of an executive, even if you host it on Vimeo or Wistia, you must post it on your YouTube channel. If half of business executives are watching work-related videos, they’ll be seemingly more likely to see yours if it’s on YouTube.
What this means: If you find you’re not getting a high yield in your marketing efforts, bump up your video marketing efforts. You may be spending too much time and resources in an area which should be allocated to video creation and publishing.
What this means: If you are making a marketing video, try placing it on your homepage and improve your bounce rate. The video can be on a splash screen if you don’t want it to take all the attention of your homepage.
What this means: You don’t need to create a full two minute video to put in your email, but instead of putting your latest blog, make a 15-second promo video for your newsletter readers.
What this means: Many B2B companies make the excuse that video is only for B2C companies, but this is not true anymore. B2B video is growing exponentially, so it’s important for B2B marketers to include video in their campaigns.
What this means: If your target market includes “people”, which I’m guessing it does, you really need to be using video…since people watch a lot of videos.
What this means: We’re watching videos for longer amounts of time, which means marketers can tell impactful stories that motivate the viewer.
What this means: If you’re part of the 7% of marketers not using video — you are missing out!