Every day, people watch hundreds of millions of hours on YouTube and generate billions of views.

300 hours of video are uploaded to YouTube every minute.

Facebook, Twitter and LinkedIn are also good social media outlets to get your company exposed with video.

Even Instagram, the fastest growing network in the world right now, allows you to post videos to the site.

According to a study done by Forrester, websites using good video marketing strategies increase their chances of being ranked on the first page of Google by 53 times. Your video should be effective in purpose and grab the watchers attention and then keep it. It has been proven that websites with video content hold viewers’ attention for more than 2 minutes on average compared to websites with no videos.

We all know that video content plays a crucial role in our online marketing campaigns. Compelling videos not only help prospects easily find us, they also deliver our core messages straight to the heart of viewers and turn them into high paying clients.

engaging video content

But how can you produce videos that actually generate good results? Ten tips for more engaging video content are listed below.

  1. Focus on Keywords

Video content in search engine results is becoming more useful. Make sure potential customers find you as soon as their search results load.

  1. Know Your Audience

80% of online visitors will watch a video compared to 20% who would rather read the entire content. Play to your company’s strengths.

  1. Tell and Show Viewers the Benefits of Watching

Every day, 100 million internet users watch online videos. That’s why make it worth their time to watch your videos.

  1. Plan out Your Video

Try using testimonial videos, case studies or even video animation. Be diverse.

  1. Show Passion and Energy

Connect with your viewers. Know what they are looking for and the type of information they need.

  1. Trust Your Instincts and Take Some Risks

Don’t be afraid to stand out. Sometimes, people are looking for someone who takes risks and is not afraid to try something new.

  1. Grab Attention with Your Headline

Be creative with your headline. Use graphs or even cartoons. You want the watcher to want to watch your video.

  1. Make Sure Your Message Is Memorable

Keep your videos engaging. By 2017, it is estimated that 74% of all internet traffic will be video.

  1. Don’t Try to Close the Sale with the Video

You want them to have some questions. You want them to contact you to get additional information.

  1. Have Good Video Sound

You can have the best video with fabulous color but if the sound is not good, people will not want to watch your video.

This post first appeared on Visual Contenting and is republished with permission.