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Looking to gain popularity online? Want to build your brand and reach new clients? If so, consider using videos to promote yourself. More than 81 percent of Internet users visit YouTube to learn new things, have fun, and discover new products. These people watch over four billion videos every day. It’s no wonder why over nine percent of U.S. small businesses are on YouTube.

Video marketing is one of the best ways to promote your business to the target audience. When done properly, this strategy can boost your SEO efforts and increase sales. Here are some simple tips for optimizing your YouTube channel to rank on Google:

Write Long Video Descriptions

Google spiders can’t watch or listen to your video, so they use the text in your description to understand the topic. Thus, it’s important to write long descriptions that include your targeted keywords. The better content, the more people will share it. For optimal results, write at least 200 words. A good example is this video by Brian Dean, which boasts a compelling introduction. Eventually, you can provide a text transcript for your video.

Use Keywords

Make sure the video title, description, and tags include relevant keywords. Use keywords and key phrases with a high search volume and low competition. Focus on those that get at least 300 searches per month in Google. Place them at the beginning of your description as well as on your profile page. For example, Blue Coat has a series of videos targeting keywords like “cloud data protection” and “malware analysis.” These terms can be found in the About section, titles, and video descriptions.

Optimize Your Tags

The search engines use tags to position your videos in search queries and associate them with other videos featuring similar content. It’s recommended to use at least 10 tags that are related to your video and business profile. Include both plural and singular keywords, such as “cheap desktop computer” and “cheap desktop computers.” Add tags that contain your city, brand, or business name. If you need inspiration, check out other videos in your niche.

Focus on Diversity

If you make an awesome video, people are going to share it and talk about it. The key is to create something unique, interesting, and engaging. Use diverse videos to reach a wider audience and target different keywords. For example, you can make a series of videos showing how a product works, how to use it, how to pick the right size or model, and how to store it properly. The Air Fryer Review page features three videos that explain what an Air Fryer is, how it works, and how to use it for cooking roast chicken. You may also use customer reviews, tutorial, audience polls, illustrative animations, and product demonstrations.

Get Video Views

In order for your videos to rank high on Google, they need a lot of views. The more exposure you get, the better your rankings. There are several ways to gain visibility online, such as social media and social bookmarking, blogging, forum posting, and email marketing. Depending on your type of business, you can share your videos on Reddit or Facebook, embed them into your blog posts, or link to them in your email signature. A great example comes from Shapiro Negotiations, who got 10,000 views to their video overnight from Reddit alone.

Another simple way to promote your videos is to mention them on Q&A sites like Yahoo! Answers and Quora. However, you can’t simply paste your links all over the place. Search for questions on your topic, provide a meaningful answer, and then add your link. You can also leave comments on blogs and websites in your niche, recommend your videos to potential clients on Twitter, and include a link to your YouTube channel in your online profiles.

Video is one of the most powerful marketing tools available today, so use it to your advantage. It’s a simple, effective way to convey complex information, attract potential clients, and stand out from the crowd. The benefits are immediate.