I could sit here and tell you that online video marketing is essential for any business because content is more likely to be consumed if it’s visual. But scary numbers seem to be the best way to make something truly resonate, otherwise you simply won’t believe me.
So, here’s a big number for you: 1.8 million words.
As a business (and a human being with a life), let’s be honest: you do not have the time (or desire) to write 1.8 million words. If you do, it would probably take half a year—so you better get started.
Well, what’s the significance of 1.8 million words? That’s the value of one minute of online video. ONE.
If that’s not convincing enough, then here are some more video marketing statistics—courtesy of Video Brewery—that might be more persuasive:
In the growing digital age where everything is consumed at warp speed, are you worried that people won’t remember your video minutes after they have watched it? Worry not, my friends.
That’s the number of viewers that recall watching a video ad on a website they visited in the past 30 days.
While recalling an ad doesn’t automatically translate into engaging with the brand or product, there is a strong correlation.
Of those 80% who remembered the ad took some sort of action after viewing it:
26% looked for more information about the video
22% visited the website pertaining to the ad
15% visited the company tied to the video
12% purchased the product or service featured in the ad
Even though online video content is clearly effective, what kind of market exists?
Each and every day, there are 100 million Internet users who watch online video. What might start off as perusing for funny cat videos can quickly transform into a branded opportunity with the right content.
The average Internet user is exposed to 32.2 videos per month, increasing the chances that audiences will engage with your marketing message.
16 minutes and 49 seconds
That’s how much time that same Internet user spends watching videos each month—make sure one of those minutes is spent viewing your content.
The payoff for online video marketing is not limited to just B2C, it’s equally beneficial for B2B companies.
That significant percentage is the fraction of company executives that watch online video content at least once a week.
50% of those executives watch business-related videos on YouTube
65% visit the marketer’s website after viewing a video
Hopefully these statistics are a compelling argument for the power of video; however, statistics are just statistics. In order to take advantage of the impact of online video marketing, you must create and promote targeted, engaging content.
The beauty of online video marketing campaigns goes beyond numbers; online video levels the playing field, allowing small and mid-size companies to compete with the “big dogs.”
If you haven’t boarded the online marketing train yet, hop on before the opportunity leaves the station.