Twitter Facebook LinkedIn Flipboard 0 Video is a useful marketing tool, but when used poorly it can have the reverse effect. You don’t have long before you lose the interest of the customer, so be precise, be engaging and keep it short and sweet. The use of video online has exploded over the last 12 months, especially with the help of social media websites like Vine. Vine videos are limited to six-seconds so you have no choice but to be straight to the point. There aren’t many businesses that use Vines as a marketing tool, but there is no reason you can’t. But, if you do need a little longer than 6 seconds, which most people will, then 2 minutes is your maximum. Bistech, a business communications company, recently renovated their offices in order to grow the business and its staffing levels, but what they did that differently to other businesses is they created a stop-frame video of the whole build. From start to finish, they saw the building grow and take form ready for the company’s staff to move in. They now use this to promote their business and their ethos without being over-promotional. But, if your business isn’t thinking of upgrading its headquarters any time soon, you can think of a number of different ways to create a unique video. Hub TV, a video production company, has been creating videos since 2002 and has experience working with a number of large brands, helping them to improve their presence through video. One way they do this is through explainer videos. Explainer videos consist of three different topics; “What you do”, “Who you are” and “What you can offer”. Master these three topics and your explainer video will be an extremely effective way of engaging with your audience. Explainer videos have a way of appealing to their audience without seeming over-promotional and can offer your target audience some useful information that will help your company’s credibility and sales. Mastering the perfect explainer film though can be difficult, but once you get it right once, you should be able to continue getting it right. If you’re looking for some inspiration though, Hub TV have created a list of the ‘Top 10 Most Innovative Explainer Videos’, and there is some really good uses of 2 minutes in this list. One thing to remember though, is even if your first or second video doesn’t fly, keeping trying new techniques and new information. It will come good in the end. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?