Text and photographs go a long way to convey a message, propel a brand, and even to sell products, but video media offer a depth that type and stills have a hard time matching. In this article, we discuss how readers can use video to market their companies.

A few years back, video was best used as a medium for instruction, showcasing, or adding shock value for readers’ enjoyment. Today, video for its own sake is one of the media forms most used on the Internet, and it continues to grow in popularity. This means that now is the prime time to put video to work for your business.

Technology: Making Things Happen

Over the last few years, technology has made quality video production much easier and much more affordable. A hot trend in the hospitality industry is to use video to allow guests of a hotel to provide a video endorsement of their stay, providing a powerful motivation for viewers to consider staying as well. That endorsement is pure gold. The video can then be loaded to the hotel’s web page to create evergreen recommendations. How can you put video to work for your company?

Tips of the Trade for Getting Started

If the idea of creating a customer testimonial seems impossible to you, relax. Once you have a video camera, there are plenty of online resources available to help you master the art of video production. And check out a few apps and programs that make video creation simple, but produce stunning results. HapYak and Blubbr are two apps that allow you to personalize and editorialize videos, as well as to produce interactive videos that people love to watch and that keep them engaged through the sales pitch.

What Can Video Do for Your Business?

We have already talked about how video is excellent for testimonials, but there are many other tasks that video can accomplish.

Consider using a video to showcase a product or service. Produce how-to videos as guides to products that you sell, and then build a video library for patrons to use. Make an introduction video so that potential customers can get to know you and your company in more depth. The more consumers can find out about you, the more they tend to trust you. You don’t necessarily need a lot of expensive equipment to make a video. With some guidance and practice, you can even use a smartphone to shoot, edit, and publish videos.

Video, when used correctly, has the ability to drive customers to your store. Video marketing is a powerful tool. Perhaps one of the greatest uses of video is to collect consumer data from your viewers. With the above apps, you can create quizzes about customer preferences, and use the data for target marketing to select groups. Are you ready to master video production? The process is easy and the results can be incredible.