Videos are always a hit. Almost every social media platform allows for the upload or sharing of video content, because users love watching it. It’s a great idea to use videos in your marketing campaigns, provided the video delivers its message well. A well created social video offers excellent return on investment, so it may be worth utilizing a few more bells and whistles to make your video awesome.

Write an Excellent Script

If the script for your marketing campaign feels like a commercial, no one is going to want to watch it voluntarily. People skip commercials because the advertisement tone feels inauthentic. Your script should be more than an advertisement. Use a conversational tone, and keep things lighthearted. Humor is always well received, and unconventional methods of advertisement are a lot more engaging than a thinly veiled narrative that insists the viewer purchases something.

Appeal Directly to Your Audience

Your video marketing campaign isn’t a national TV commercial that needs to appeal to the masses. You’re speaking directly to your demographic. This is not only new customers you’d like to draw in, but current customers you want to retain. Speak to them in the language that they best understand. Tailoring your campaign to the people who you want to watch the video is more likely to have a significant impact than creating a general video that won’t directly appeal to anyone. When creating your video, it’s important to consider your demographic and focus on what will interest them.

Keep Production Value High

Even teenage YouTube creators use suitable equipment and balanced lighting in their videos. As a business, you need to be able to exceed the threshold for what is considered acceptable quality for video content. Thankfully, high quality video and audio equipment aren’t nearly as expensive as they used to be. Avoid using webcams, smartphones, or tablets to film your content. A decent camera is a one-time investment, and it can be used in a multitude of ways to help promote your business.

Use Top Quality Graphics

Don’t settle for the preset options in a video editing program when it comes to intros, outros, transitional graphics, and on-screen text. It’s worth hiring a graphic designer to create custom work that reflects your branding. You may be able to use the intro and outro for many videos, and custom designs can be used for your video’s thumbnail or even alone as social media image posts.

Incorporate a Great Call to Action

After people watch your video, what do you want them to do? If you’ve taken the smart route by avoiding blatant advertisement, you don’t want viewers who aren’t great at picking up on subtleties to miss your point. Place links in the text that will accompany your video. Platforms like YouTube allow uploaders to add custom notations at the end of the video, giving you the perfect place to stick a purchase link. Always close your video with a clear message that inspires viewers to buy, and make it as easy as possible for them to complete the desired transaction.

With so many brands creating excellent marketing videos, it’s time for yours to jump on the bandwagon. Some of the best marketing videos will inevitably go viral, and that’s better exposure than money can buy.