If you’re thinking about producing a corporate video, you’re in good company. According to HubSpot’s State of Inbound 2016 Report, 48% of marketers are planning to use YouTube and 39% looking to add Facebook video this year. That shouldn’t surprise you, since it seems like video is on everybody’s wish list. But what kind of video? There are so many options for corporate video services, so here are some of your production options.

Company Overview Videos

The “about us” video is the mainstay of corporate video production. Sometimes called a culture video, it’s a deep dive into the company or organization. They try to tell the whole story, so they’re 2-3 minutes or longer. These are an ideal way to show off your product, your history, and your team — to prospective customers and even future employees. To get more bang for your buck, we suggest editing smaller segments to be used on Facebook, landing pages, and email signatures.

Brand Videos

These can be shorter. Often set to music, they may have a more promotional or commercial feel. Where an “about us” tries to tell the whole story — giving people a virtual tour — a brand video just tries to get them in the front door. Because they are shorter, brand videos play well on social media.

Product Announcements

Nothing is better for show-and-tell than a video. And nothing needs show-and-tell more than a new product announcement. Think about how hard it is to describe most new products in a press release, and then think about how much easier is to simply demonstrate it. No flowery descriptions necessary, because the audience can see it — in action — with their own eyes. Add a short demonstration video to the rest of your traditional product announcement campaign, and you’ll be pleased with the results.

Explainer Videos

Much like a new product announcement, explainer videos are ideal for startups or companies with complex services. These videos use match music and narration with whiteboard animation or graphics to explain what a company does. You’re trying to explain a concept, how a process works, or how to use a website, so the script is crucial — then the graphics bring it to life.

Demonstration Videos

Similar to an explainer video, but the demo is a sales tool. It can either be part of your live demo (think video on an iPad) or tape your full demonstration as a substitute for a live demo. If the prospect is across the country, send them the video. And if you finish a demo and your prospect still needs to bring in another decision-maker, give them the demo video.

Customer Testimonial Videos

Nothing is as compelling as an honest testimonial. But written testimonials often come across as obligatory, not fully trustworthy. That all changes when the testimonial is on video. You really can’t lie to the camera. When prospects get a chance to see how real people feel about your product — and get a chance to measure their honesty with their own eyes and ears — it can be a game changer. Feature your most successful customers — the same folks you’d feature in a dry case study — and distribute the content as a video case study. You’ll be surprised by the results.