Why use video?

1/3 of all online traffic is spent watching video.

52% of marketers worldwide name video as the content form with the best ROI.

But it’s about more than just the stats. What makes video interesting? And how can you use it in a unique way to engage your audience?

We recently launched our content strategy insights series to answer those questions. The latest edition looks at branded documentaries and how long-form storytelling can effectively engage your audience. As the video says, “there’s a lot of value in making that emotional connection with your audience.  This is something that’s memorable and will ultimately entice them to share.”

Videos have the ability to entertain, empower and spark something in a person. People want that from video – and if this feeling is coming on behalf of a brand, that only makes your brand as a whole resonate with them even more.

58% of consumers consider companies who produce video content to be more trustworthy. On top of that, 77% of consumers say that videos leave a positive impression on a company.


Video puts a face to the company. It can take you behind the scenes, show off a product or introduce a company quirk. Video invests time into the consumer – and this fact alone makes the consumer more willing to invest time back into a brand.

How can video work for your content strategy?

Check out the latest in the series here.

Keep checking back on our playlist as people continue to share their video stories!