Vlogging, or creating engaging content for vlog, is one of the fastest-growing content-sharing strategies on the web. To give you an idea of how big vlogging is, in the first quarter of 2023, these were the shares of internet users worldwide watching vlogs weekly:

  • 16-24 years old: 61%
  • 25-34: 55%
  • 35-44: 49%
  • 45-54: 33%
  • 55-64: 23%


Content for vlog: share of internet users worldwide watching vlogs weekly as of 1st quarter 2023, by age and gender

(Data Reportal, 2023)

In fact, top YouTube vloggers have millions of subscribers – such as YouTube superstar Casey Neistat, who has 12.6 million subscribers.

But what makes a good vlogger? The answer to that will always be the one true king. Content.

If you’re a vlogger, the main challenge you’re probably having is coming up with content that will generate engagement from your viewers. To help you with that, here are some content ideas you can start doing now!

Understanding Your Audience for Vlog Content

In the world of vlogging, connecting with your audience is key to having a successful channel.

Knowing your audience isn’t just about knowing their age or where they live. It’s about finding out what they like, what they want, and what content for vlog they enjoy the most. This information is really important since it helps you make content that meets your viewers’ needs and builds a strong community. By answering their questions and showing you value them, you not only get more engagement but also make the experience better for your subscribers.

Here are some easy ways to help you get to know and connect with your audience better:

  • Do an FAQ video. This will help you engage new and existing subscribers because they want to know more about you. So make a compilation of the questions that your followers ask often and put them in one video! Plus, this can be perennial content that you can share over and over again.
  • Feature one of your subscribers. Show how much you value your audience by featuring one of them! Choose one that lives within your proximity so you can easily go to their place and vlog about what their day is like. Think of it as an appreciation post for your most loyal subscribers.

Experimenting with Content for Vlogging

Jumping into vlogging takes a bit of boldness and a lot of creative ideas. It’s all about making things new and fun for your viewers! Trying out different content for vlog helps you find out what your audience likes and what makes them subscribe. Whether it’s trying something for the first time, showing a bit of your everyday life, or taking on the newest trends, mixing up your content and keeping it real are key to keeping your viewers coming back for more. So, let’s look at some cool and fun ideas to mix up your vlog content:

  • Try something for the first time. It could be food, makeup, sport, or any experience – just try something you haven’t done before. This will show a lot of unscripted and candid reactions that your viewers will definitely love. Remember that authenticity is one of the marks of a great vlogger.
  • Show what’s in your bag or closet. Invite your viewers to take a peek inside your purse or your closet. It’s always fun to share your must-haves because it shows them what you like and what you value most without being too serious. You will be surprised how many followers you will engage, particularly those who have the same stuff or style as yours!

  • Take on a trending challenge. There is always a challenge floating around on social media. Choose the one that excites you the most, and do it! Prepare to be embarrassed! Just keep in mind that you’re doing this for fun and make it spontaneous. And if you ever decide to edit it, share the outtakes of the video!

Incorporating Variety in Content for Vlog

In the world of vlogging, keeping things varied and interesting is key to keeping viewers coming back. Mixing in interviews, how-to videos, talks about serious stuff, and event reviews can make your channel a go-to place for fun and learning. This mix shows off the many sides of you and meets different viewer likes. Let’s look at some ways to add different types of content for vlog, making sure your channel stays lively and fun for everyone:

  • Conduct an interview. That person can either be a family member, friend, influencer, or just some ordinary Joe that you met in a store. Featuring other people will add variety to your content. Make sure you highlight what makes that person special so that he or she will have a connection with your audience.
  • Make a tutorial. Tutorial videos, in general, garner a lot of views. Share your insights by making an instructional video on your expertise. This type of content also strengthens your brand credibility. Moreover, it shows your subscribers that you are there to add more value to their lives.

  • Talk about something serious. It could be about a cause you’re passionate about, a difficult experience you overcame, or a current issue you want to discuss. This will show a different side of you. It will show your honesty, vulnerability, and strength. Doing a vlog like this can be very empowering not only for you but also for your viewers.
  • Attend an event and review it. Take your viewers out to a special event and review it right after. Take them through your preparations and VIP accesses (if you have any). Make an honest review about the event and share your experience with your subscribers, including some dos and don’ts. More importantly, make a recommendation on whether they should go or not.

Creative and Budget-Friendly Content for Vlogging

Making fun and interesting content doesn’t have to be expensive! With some creativity and resourceful thinking, you can make content for vlog that’s easy on the wallet but still super enjoyable and helpful for your viewers. Whether it’s doing something cool on a tight budget, comparing old and new stuff, or giving ideas for gifts, there are lots of ways to keep your content fresh and relatable. Let’s check out some creative and budget-friendly ideas for your vlog content:

  • Have a “cheap” day. That means you do something with a limited budget. For example, buy a gift for your partner for only $5, or eat out the whole day with only $10 in your wallet. It will definitely be challenging, but it’s worth the adventure! Your viewers will definitely enjoy watching you stretch your budget.
  • Compare something old and new. It can be a gadget, appliance, place, packaging—anything that has distinct changes. Highlight the good and the bad of each item. You can even do a vlog series on this and categorize it! You can also invite people who can share about their experience with the older stuff and let them try out the new ones!
  • Make gift suggestions. From birthdays to anniversaries, graduation, Mother’s/Father’s Day, and holidays, create a vlog on gift suggestions to help your subscribers pick the perfect present. This can be perennial content that you can share yearly. It’s also a good opportunity for tie-ups with certain brands.

Exploring Local and Cultural Vlogging Content

Exploring local cultures and trying out regional dishes can turn your vlog into a hub of diverse experiences! This type of content for vlog is more than just a treat for the senses. It’s a celebration of the variety of traditions and tastes from around the world. Whether it’s a hidden spot in your city or a famous dish from abroad, showing local and cultural content makes your vlog lively and colorful.

  • Check out local markets, festivals, and food places. Share the stories of traditions, the people you meet, and the tastes you try. This brings depth and realness to your content, making it more relatable and engaging for your viewers. It’s a way to educate, entertain, and inspire by showing the unique and diverse aspects of each place and its people.
  • Explore historical sites, museums, and landmarks. Learn about the history, architecture, and importance of each place, uncovering the stories and legends that have shaped the community. This journey into heritage and culture brings a valuable educational aspect to your content for vlog, encouraging viewers to learn and value the past and how it shapes today. It’s a chance to show the variety of cultural heritage and build a deeper understanding and respect for different societies and what they bring to the world.

Responsible Vlogging and Compliance

As we explore these diverse vlogging ideas, it’s also crucial to remember that with creativity comes responsibility. Especially when our content reaches a wide audience, including children, we must be aware of and adhere to the guidelines and regulations that protect our viewers.

For vloggers, especially on YouTube, it’s key to know and follow the rules of the Children’s Online Privacy Protection Act (COPPA). This makes sure content is right for kids and doesn’t wrongly collect their info. Breaking these rules can lead to big fines, so being informed and looking to COPPA Safe Harbor programs for help is vital for those who run channels (FTC, 2019).

Wrapping Up

These are just some of the many content for vlog ideas you can try for your channel. Innovate as much as you can. Ask your subscribers what kind of vlog they would want to see, too! Vlogging will only get bigger in the coming years, and the competition for views will be tighter. Be authentic, creative, and relevant in every vlog you create, and you will engage your audience. It’s not enough to just showcase who you are, your followers also want to have shared experiences with you.


Data Reportal, 2023

FTC, 2019