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        • Earn interest on Ethereum
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
      • Best Meme Stocks
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      • Best NFT Stocks
      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
      • Most Undervalued Stocks
      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers CA
        • Best Forex Brokers IN
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        • Best Forex Signals
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        • High Leverage Brokers
        • Low Spread Forex Brokers
        • Trading Robots
        • Algorithmic Trading
        • Bitcode AI Review
        • BitiCodes Review
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    Digital & Social⟩Video Marketing

    The Best Ways to Optimize Video Content for Every Medium

    author imageKane Pepi Last updated: 29 September 2016
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    video seo Video is an awesome kind of content that (often) helps businesses grow in several different directions: namely conversion, traffic, and branding.

    The rapid growth of video content on the internet is inevitable. Cisco predicts that by 2020, 75% of mobile data traffic will come from video.

    Judging from how Facebook, Twitter, and Instagram are working their butts off to strengthen video content on their platforms and apps, Cisco’s prediction is likely to come true. It’s almost a no-brainer for marketers to go big with their video marketing.

    But going big doesn’t mean going wasteful.

    Every video platform is unique. One video for all platforms is not enough. We’re not saying that you shouldn’t use every platform your business can lay their hands on (you really should), but we’re saying be clever about it.

    First off, you need to know what platforms are available.

    The Options

    Websites is probably what you place the highest value on. Your website is where you can control and monitor what your audience sees and where they go afterwards.

    YouTube is the second-largest search engine in terms of database and queries received, just behind its parent company Google. YouTube is handy for hosting videos for your website, albeit there are admittedly better options for that specific purpose.

    Facebook’s new algorithm puts native video above videos that are linked from other websites (such as YouTube, Vine and Wistia). Facebook-native videos get 200% more views and 700% more engagement compared to a YouTube video embedded to Facebook.

    Twitter is, unlike Facebook, more budget friendly for businesses to be discovered by their potential audiences. Businesses don’t need a certain “premium” membership to reach out to their existing audiences or leads. Also, there’s a good chance that virtually everyone these days is on Twitter.

    Instagram’s timelines are 99% photos and videos. However, photos and videos on Instagram can’t contain links. That makes it hard to track how the platform is helping your business generate leads.

    Snapchat, Periscope, Facebook Live, and Meerkat are the pioneers of mobile live streaming platforms. But there’s no denying that using these apps for B2B purposes is not really practical. Skype’s conference call option tramples them in terms of popularity and functionality. They’re worth looking into, but not for this particular post.

    Website: For Conversion

    “Conversion” is an encompassing term. It doesn’t draw a line on where it starts and where it ends. It comes in different sizes and shapes. But for the sake of simplicity, we’re going to focus on whatever goal you have for your audience while they’re on your website.

    Your video’s goal may be to get more email signups, drive sales, or simply act as a funnel to drive visitors to the next page. Whatever it is, you have to figure it out before starting any campaign.

    For example, Jeremy Wick from Sticker Mule said that their video’s purpose is simple: they want people to order their products. With that in mind, they made a video showing their stickers being used in real life and how easy it is to order from them.

    http://breadnbeyond.com/wp-content/uploads/2016/09/748d45b5af46fa3c31590c3c8d9eb101ccbc6631.mp4

    And Jeremy said that visitors who watch their product video are twice as likely to make a purchase as visitors who don’t.

    From the viewing experience perspective, though YouTube is an easy platform to use for hosting your video, Wistia offers more controls over your media.

    If you’re using YouTube to host videos on your website, your visitors have to see a bunch of recommended video thumbnails. It’s not good for your conversion. (I’ll explain later.)

    Wistia, on the other hand, gives you the option to customize what to show viewers after the video ends.

    In a product video, the CTA (which mostly are at the end of a video) must be clear to make a real impact on viewers. If the final screen contains a bunch of other recommended videos, I can almost guarantee that viewers will forget what they just watched in a heartbeat.

    With Wistia, the final shot stays on screen until viewers hit re-play or reload the browser tab. This allows you to use a strong final shot to amplify the video’s impact on viewers’ memories.

    A strong CTA, whether visual or audio, can shape the next decision that viewers make. However, mistakes happen all the time in a video’s CTA, and some can hold back your conversion growth, such as an abrupt CTA.

    YouTube: For Traffic

    In addition to being a conversion tool, a video is also a great way to increase traffic. Let’s face it, YouTube is the second-largest search engine behind Google. It’s unwise if you don’t jump at the opportunity provided there.

    But it’s also unwise to come to YouTube unprepared.

    To prepare your video for YouTube, you should do a couple of things.

    First, you should optimize your video’s metadata before uploading it to YouTube.

    “What’s metadata?”

    I’m glad you asked.

    Metadata is all the information that defines the subject of a video. YouTube uses tags, video title, and the description of a video to see what it’s about.

    Optimizing these key sections of your video will help rank your videos on both Google and YouTube.

    How you can optimize your video metadata
    Google’s search algorithm determines a video’s subject by crawling into your video’s title, description and tags. Therefore, optimizing these 3 elements is very helpful in ranking in the search results for relevant keywords.

    YouTube Metadata

    But metadata only makes up a small portion of your video’s performance. It can’t magically take a video with terrible content to the top of search pages.

    Metadata is, in essence, a way to make your video more discoverable by audiences.

    strong>Proper and relevant title
    Name your video with a concise and descriptive title using key phrases that people would use to find your video. Make the title as natural and engaging as possible. Do keyword research to see which keywords are better in terms of search volume and competition.

    Lengthy and detailed description
    One thing that has to be included in YouTube’s video description is a URL to your landing page. Always include a relevant URL to your website, whether it is a specific page or just the homepage of your website, so your viewers can find the corresponding information from your video.

    Each of your videos should have a lengthy description that explains what the video’s content is all about. YouTube’s crawlers search video descriptions to mix and match the video’s relevance with search queries.

    Supporting and relevant tags
    Tags are the things that would not fit naturally into video description, yet that have strong relevance to the content of your video. Using ten to twenty tags is the ideal way to make use of keywords that don’t naturally fit into the video description.

    There are three types of tags that are used on YouTube, they are:

    tags youtube

    Optimize the tags to cover a generic category of your video’s subject such as “DIY”, “guide”, “tutorial” or “vlog”. More descriptive phrases such as “DIY walkie talkie with 200m range” would better fit into your video description since it’s in a form of sentence.

    Social Media: For Retention and Branding

    Branding and retention are the benefits offered by social media with which no other medium can compete. Numerous people check on social media for opinions and recommendations when they want to try a new product.

    Here’s our breakdown on how you can use Facebook and Twitter for optimized branding and retention.

    Facebook
    Research by BuddyMedia found out that the less people want to be at work, the more they browse Facebook.

    best day to post on facebook

    Certain days of the week garnered more engagement than the others. The same research project found that while specific industries may differ, most industries’ employees sit around and browse Facebook on Thursdays and Fridays.

    Twitter
    The same study also found that tweets made at an off-peak time tend to have higher click-through rates (CTR) compared to those tweeted during Twitter’s peak times.

    Twitter peak times

    Also, add an image to your promotional tweets. According to HubSpot’s stats compilation, posts on all sites (not just Twitter) with visual content generally see more engagement compared to those without visual content.

    Closing Thought

    Video content is not a “one-for-all” kind of tool. You have to specifically design each and every one of your videos to fit a certain market segment. A video that aims to promote a product (such as an explainer video) will not do much for your branding and PR content. Likewise, a branding video should not contain too much about the product itself.

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      This article originally appeared on Bread n' beyond and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Kane Pepi

    <p>Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly

    … View full profile ›


    More by this author:
    • VoIP Basics: Everything Beginners Should Know!
    • Bitcoin Investment, Trading & Mining: The Ultimate Guide for Beginners
    • Is This a Better Way to Set Your 2020 Goals and Resolutions?

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