One of the best things to emerge from the Internet is how easy it is to learn something – anything really. In just a few clicks, you can find videos on how to fix your bike, create a website, or learn how to train your dog.
According to Cisco, video will account for 69% of all consumer internet traffic by 2017. People are drawn to video, more than any other form of content. Only 25 percent of readers will read an entire article, while most will watch an entire video.
Selling an e-learning video tutorial is a great way to grow your business. Consumers love videos that solve problems or offers easier solutions, especially DIY. With newer and affordable technology, it’s easy to create a professional video tutorial that showcases your expertise. It helps brand you as an expert in your field, and it creates a new profit stream for your business.
However, the key to profitability is choosing the right ecommerce platform. You need to find a balance between profitability, and simplicity. The following are a few platforms to consider.
Sell a Course From an E-Learning Platform
Online learning platforms offer teachers and instructors the ability to sell their original courses online. These platforms are created with education in mind, and are complete e-learning platforms.
Udemy offers instructors a free platform to build an entire video course. There is no monthly fee, as Udemy charges a percentage per sale. Udemy has a very specific instructor revenue share program where instructors can earn 100% revenue share on sales made directly by students using an instructor coupon. If no instructor coupon is used, Udemy receives 50% of the sale. If a student is acquired by a paid Udemy advertisement, Udemy keeps 75% of the sale. All courses must have 30 minutes of content with at least 60% video content.
Ruzuku is another e-learning marketplace, but charges a flat monthly fee. The Starter option is a $79 per month subscription for one course and 50 students. Videos can be in any standard format, such as MP4, MOV, AVI, etc. Although there is a fee to use, Ruzuku doesn’t take any percentage of sales.
Ruzuku doesn’t have a marketplace like Udemy, but allows instructors to link to their courses. Jenny Blake sells The Acorn Project directly from her website.
Sell Single Tutorials from Your Own Site
These e-learning platforms are great if you want to create a video tutorial course. They are not a great option for those who want to sell single videos. If you want to sell a few video tutorials, or tutorials on multiple topics, e-commerce platforms are a better option.
With Selz, you can sell on-demand video tutorial streaming and digital downloads. Adding it to an existing site is very quick and easy. It can be ready in minutes. Selz has no limits on the hosting or bandwidth, and you can upload files up to 15GB, which is perfect for HD video. You can create your own Selz store, or you can embed a store into your existing website. You have the option of adding a shopping cart, accepting PayPal payments or linking to email software like MailChimp or AWeber.
Selz charges only a small transaction fee for every sale, and it’s free to sign up. Plus you can use it for free if giving away your tutorial.
Animation Methods sells Run Cycle – Tutorial Videos, which also allows potential users to preview the video.
Grow Your Business with New Profit Streams
As video is growing to be the preferred media on the Internet, now is a great time to start selling your own expert videos. Research your market and see if you can find a new niche in your field of expertise. Then choose the best platforms to sell your new tutorial direct or via a marketplace. It can be highly profitable, and help brand you as an expert in your field.