It’s no secret that video marketing has become a major trend. If you’ve taken advantage of video content for your business, you’ve probably heard of explainer videos. An explainer video is a short online marketing video used to explain your company’s product or service. They often contain animated, appealing visuals that can quickly grab the viewer’s attention.

Companies of all sizes and in all industries can use them to present their brand, showcase their products and services, and create shareable content that is sure to get them noticed on the web. Additionally, businesses with small budgets have the option to outsource to more affordable video producers.

While there are many others, here are just a few reasons businesses should invest in explainer videos:

1. Introduce Your Brand

Not everyone will be familiar with your brand from the get-go. An explainer video is the perfect way to present your brand in a positive light by telling a story generated from your point-of-view. Just like on a TV show or movie, the images and audio that your explainer video brings to the table is often enough to grab the attention of viewers in a way that’s more effective than text alone.

2. Increase Conversion Rates

Explainer videos have the power to help you convert viewers into paying customers. Studies have shown that 85 percent of people are more likely to purchase a product or service once they’ve watched an explainer video. You can measure your success through analytics provided by many online social media platforms, such as YouTube.

3. Encourage Viewer Communication

Today, videos are much more than just the broadcasting of moving visual images. Advances in technology have made it possible for viewers to interact with the video they’re watching, which can help you reach your marketing goals faster. From links and forms to polls and surveys, explainer videos can encourage your viewers to continue learning more about your products or to make a purchase. Viewer interactions are often performed at the end of a video as a call-to-action.

4. Attract with Compelling Content

With the growth of video marketing, many online users no longer take the time to read through text. Explainer videos offer a creative and compelling way to gain the interest of your viewers. People are more likely to watch a video from start to finish than read a blog post or service page about your product or service. There are many ways to incorporate engaging visuals and audio to grab and keep your viewers’ attention.

5. Clarifying the Benefits of Your Product

While some products have a clear purpose, others are not as clear-cut. An explainer video can help your viewers interpret what your product or service is all about, how it’s used, and what benefits it offers. Seeing a product used on video results in a higher level of understanding than with text alone. You can also explain to your viewers why they should choose your product over your competitors.

6. Boost Search Engine Optimization

Search engine optimization (SEO) isn’t just limited to website content. You can also optimize your videos to reach a larger audience. Through the video’s title, description, and tags, you can insert keywords that people online are searching for. When you put your content on social networking sites like YouTube, Twitter, or Facebook, the videos often get shared which can increase your odds of getting indexed by Bing or Google.

7. Showcase Your Personality

You not only want to sell your product but also your brand. Putting a face to the name can make a major impact on customers as they’re deciding whether or not to purchase your product. Being able to see a face creates a sort of connection that makes many people more comfortable to buy from a business. An explainer video is the ultimate way to show your target audience your company’s overall image and personality.

Whether you’re a new business or an established company, an explainer video is one of the best ways to maximize your ROI. Video content is a targeted, effective, and affordable marketing option that leaves plenty of room open for experimentation and creativity to see what works for your company and what doesn’t.