Are you looking for a sustainable marketing strategy that will yield significant results for your business in 2021? If so, look no further than video marketing. As more consumers spend more time on their smartphones, video is quickly becoming the new normal for brands across all industries.
There are plenty of unique ways to incorporate video with your marketing strategy on-site, through social media, and even within your emails. Most marketers know where they should add videos but don’t know exactly how this strategy helps their company.
Today, we will look at several key video marketing statistics worth noting as we enter 2021. If you can see the benefits of this strategy and understand how it can help your business, it’s easier to justify using video across your various marketing platforms.
43% of People want More Video Content
First, let’s talk about the impact of videos on consumers as a whole. People generally like the option to watch videos about their favorite products, services, or industry. Despite most companies using videos to some capacity, 43% of consumers say they want more.
Adding video content to your strategy is a great way to get consumers engaged with your brand, which means they are more likely to take actions like joining your email list or buying a product.
You’re in luck because there are plenty of practical ways you can start using more video content. You could choose to embed videos on your site with product reviews or demos. Similarly, social media videos are incredibly effective at spreading brand awareness and getting more channel engagement.
There are countless ways to engage with your customers by using videos. Experiment with different options to find what works for you. We know one thing for sure, consumers want to see more videos from their favorite brands.
90% of Consumers on Social Media Watch Videos
We mentioned earlier that social media is one of the best marketing platforms to share your company videos. There’s plenty of research that contributes to this idea, but the fact that 90% of consumers on social media watch video is a significant factor.
Social media platforms like Twitter, Facebook, and YouTube all have unique visitors that enjoy specific types of content. Spend time understanding your audience and how they engage with your content.
You may find that your followers have drastically different pain points and goals across various social media platforms. It’s recommended that you take these factors into consideration before uploading and sharing videos.
There will be times where the needs of your audience overlap across more than one platform. It’s worth knowing that consumers will resonate with your content before you share it because a majority of people will see what you have to say. The key is to get them to take action.
We’ve Watched 50,000 Years Worth of Product Reviews
Odds are, you’ve watched a product review on YouTube. Most of us have, and it shows when you look at the numbers. Believe it or not, we’ve watched an astounding 50,000 years of product reviews on YouTube.
In other words, if you want people to engage with your website and see the products on display, publishing video reviews is a great way to start.
You can create a YouTube channel in just a few minutes and get your brand page up and running. Aside from adding videos that include features and benefits, user-generated content is another effective video platform.
Encourage users on social media to leave reviews of your product, or better yet, work with social media influencers to schedule long-form reviews with a built-in audience. Share these videos on your social channels so consumers can get a video overview of the products and services offered through your company.
19% of Bloggers Include Videos with Their Posts
Next, we are going to talk about the impact video content can have on your blog. Most business owners have a company blog that they use to publish industry and product-related articles. It’s no mystery that these posts are responsible for driving more traffic and keeping consumers engaged with your website.
A trend is slowly emerging where content marketers are including full-fledged videos within the content on their blog posts. In fact, 19% of bloggers have picked up this strategy in recent years, and it’s predicted that other small businesses will follow.
If you want to get in at the ground level, think about ways to add a video spin to your existing blog posts. For instance, if you have a tutorial on creating a landing page, a step-by-step video is an excellent way to guide your audience through each step.
You can also take opinion pieces or tips and record yourself going over the points you made in the article. Feel free to add additional examples or explanations that were cut from the original piece of content. You’ll find that consumers are more receptive to video content, which means you could see more traffic and blog engagement.
Video Content has a Retention Rate of 52%
Have you noticed a drop in your retention rate? Customer retention is essential for getting more sales and keeping your brand relevant in often crowded industries. One way to improve your retention rate is by creating videos for your channel.
When you consider that 52% of consumers watch videos to the end, it’s clear that you’ll have a much better chance of getting these users to take the next step in the sales process. Compare that with over 75% of users skimming blog posts and exiting the page before completing an additional action on your site.
You can choose to host the videos off-site on platforms like YouTube. Using this strategy, you can add videos to your blog without compromising your site’s speed and performance.
Video content is here to stay. Expect to see more business owners and marketers take this strategy with them into the new year. Now, you know some of the reasons why this strategy is valued in the marketing community.
Keep the statistics offered today in mind when designing video content for your website. You’ll find that if you take all of the right steps to create and share high-quality posts, you have a much better chance of increasing sales using video content in 2021.
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