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The use of video in business is ubiquitous today, and it’s not going anywhere soon. In fact, the demand for video content is on the rise. Recent reports suggest that consumers will spend 84 minutes per day watching videos online by 2020. It’s not too late to get started creating useful, engaging videos for your business. Whether you have five employees or 500, videos are invaluable tools for engaging with customers, employees, and stakeholders.

Here are five useful types of business videos to consider for your next (or first) video project.

A screencast video is a recording of your computer screen. Screencast videos can be used internally or externally, and they can stand alone or be used within another video.

There is no shortage of use cases for screencast videos. A few examples include:

  • Creating short, disposable videos for colleagues and clients
  • Recording virtual meetings to be played/shared at a later date
  • To provide a clear explanation/feedback

The goal of a training video is to instruct the audience on how to perform a specific job task or function. Training videos can be created for both internal and external audiences and are versatile and useful tools. Instructional videos can span from demonstrating complex concepts and tasks, to how-to videos for booking conference rooms or using the copying machine.

Customer testimonial videos allow you to engage with your customers by letting them share their experience with your brand, product or service. These should be shot like an interview and edited to tell a seamless story. A good customer testimonial video should highlight a challenge or business problem and then show how your company’s product/service/solution helped to solve them. These videos help to bolster relationships with current customers by leveraging them as brand ambassadors while delivering a message that will resonate with potential new customers.

Social media videos can vary in format, type, tone, and style. They can be used to showcase your company’s culture, a new product or service offering, or to give a shout-out to your employee of the month.

Whether you’re creating a video for Facebook, Instagram, Twitter or LinkedIn, it’s recommended to include subtitles in your video. Recent research by Facebook shows that 85% of video on the site is watched without sound. So, if your video features someone talking – do not skip out on the captions!

Product and demo videos help demonstrate the functionality and capabilities of your product. Product and demo videos are engaging because they help show, rather than tell. If your working with a digital product like computer software or a new app, you can record your screen to show the functionality and capabilities.

Videos are essential for businesses of any size to compete and succeed today. If you’re interested in learning more about creating videos, check out the TechSmith Academy’s Expert Advice for Beginning Video Marketing series, for more insights from industry experts and additional resources.