Video content is one of the most important types of content for any marketing strategy and audiences love seeing video in their social feed. If you don’t believe it, just keep reading and I bet you’ll end up converting to the video lover cult.
1. Only 38% of marketers share video content on LinkedIn right now but three-quarters of them reported that it was a successful strategy.
Video content for B2B companies is growing steadily on LinkedIn and it could be the next craze in the near future. According to Hubspot, after asking marketers about all sorts of different platforms and techniques – YouTube, Facebook, etc.- the most surprising metric came from video on LinkedIn as a successful move.
Look at how companies are harnessing this potential:
2. 85% of Facebook videos are watched on silent mode
As mobile usage has increased steadily over the last few years, we can extend this fact to the other social media sites.
Bear in mind that mobile users will keep scrolling if they don’t understand your content. To prevent that, adding captions and overlaid text will help the audience understand your message even on silent mode. Check out how Disney is doing this:
3. Videos are 6X more likely to be retweeted than photos and 3X more likely than GIFs
Twitter users really engage with videos and love to share them with their followers.
What is more, if you upload your video natively you’ll get more retweets and interactions thanks to the autoplay feature.
According to Twitter, 53% of its users are early adopters and 63% are more likely to influence a purchase. Harness those potential clients by creating an awesome video like this:
Designed by #ClareWaightKeller for #GivenchyFall18 and inspired by all 12 signs of the Zodiac, the Zodiac Signs collection features artisanally carved rings and earrings to convey the wearer’s character. Discover more on https://t.co/hOCHuJgyGe pic.twitter.com/BO2J94M0eI
— GIVENCHY (@givenchy) May 16, 2018
4. On Instagram, the amount of time users spend watching video has increased by more than 80 percent year-over-year
Although it’s a form of social media more related to images, according to its own stats, video usage is growing fast and furiously. Don’t get left behind! Remember that now more than ever you should always be on the edge of social media usage.
5. On average, two thirds of the views of a channel usually come from countries other than where the creator is from.
YouTube is a worldwide phenomenon and arguably the best OTT platform in the video space right now. Maybe your target audience is local but you can leverage this global audience to boost your watch time and drive up your rankings. Also, think that maybe within your target audience there are people who feel more comfortable in their mother tongue than in English, even if they live in an English speaking country.
Expanding your reach is pretty simple. Add subtitles and translate the titles, descriptions and subtitles of your videos and you’ll gather thousands of views.
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