Video and marketing go together like milk and cookies, peanut butter and jelly, salt and pepper, Bonnie and Clyde… you get the picture. One is just better when it is paired with the other.
Unfortunately, video is often treated like an afterthought or considered unattainable by many companies drafting up their yearly marketing strategy. This is in spite of the fact that there are tons of articles out there stating how powerful of a tool it is.
So instead of trying to bog you down with more weighted prose espousing the virtues of video marketing, I’ve decided to take a different (and more direct) approach.
For those of you still on the fence about video marketing, I have some good news. I’ve done the research for you and collected 15 compelling statistics that will prove once and for all that it’s time for you to rethink your intentional exclusion of video in your marketing strategy:
- According to a report published by Forrester, including video in an email leads to a whopping 200-300 percent increase in click-through rate.
- After watching a video, 64 percent of users are more likely to buy a product online, according to ComScore.
- 90 percent of users say that seeing a video about a product is helpful in the decision process.
- According to NIELSEN Wire, 36 percent of online consumers trust video ads.
- 92 percent of mobile video consumers share videos with others, according to Invodo.
- 46 percent of users take some sort of action after viewing a video ad, according to Online Publishers Association.
- Unbounce reports that including video on a landing page can increase conversion by 80 percent.
- According to Forbes, 59 percent of executives would rather watch video than read text.
- Enjoyment of video ads increase purchase intent by 97 percent and brand association by 139 percent according to Unruly.
- According to Implix, an introductory email that includes a video receives an increase click-through rate by 96 percent.
- Including a video on your homepage can increase conversion rates by 20 percent or more, according to Unbounce.
- According to Jun Group, videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and one minute.
- Social video generates more than 1,200 percent more shares than text and images.
- Businesses using video grow company revenue 49 percent faster year-over-year than organizations without video.
- Video drives a 157 percent increase of organic traffic from search engines.
Okay, So What Do These Stats Mean for You?
Including video in an email leads to a whopping 200 to 300 percent increase in click-through rate. Those are huge numbers, and it doesn’t stop there. Does your sales team send out introductory emails?
According to Implix, an introductory email that includes a video receives an increase click-through rate by 96 percent. What are you doing still reading this? Go videotape each sales team member and add it to their emails!
Are you having trouble converting leads on your landing pages? Do you have a good headline, use bullet points, have a short form, but still aren’t seeing the results you want? Well, according to Unbounce, including video on a landing page can increase conversion by 80 percent. Those results are enough evidence to give it a try, don’t you think?
And last, but not least, my favorite video statistic on the list.
It is no secret that this generation loves social media. It is also no secret that every marketer out there wishes they had the secret sauce for viral material. Though I do not have that secret sauce, I do have this pretty awesome statistic – social video generates more than 1,200 percent more shares than text and images. With that being said, I can confidently say video is a good stepping stone to generating great, shareable material.
What were some statistics that really jumped out at you?
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