Animated explainer videos really are a great way to engage your audience effortlessly, whilst also communicating complex ideas and messages. We’ve seen how effective they are time and time again here at Skeleton, with the ones we’ve made for our clients.
However, if you’re still on the fence about whether or not your company should be using explainer videos, here’s a few things that might help you understand why they work so well, and some real-life examples to inspire you.
Why are explainer videos so effective?
Companies that produce custom explainer videos are enjoying higher conversion rates, increased user engagement and content that generates more shares. The interesting thing about explainer videos is that there’s some solid behavioural science that helps us understand why they work so well:
- Firstly people retain 58% more information when both visual and auditory senses are stimulated. (Source: Cornerstone University)
- Secondly the human brain can process imagery 60,000 times faster than it can text. This means we can use video to convey really complicated messages in a matter of seconds. (Source: t-sciences.com)
- Thirdly videos are great at grabbing attention. On average 60% of visitors would prefer watch a video over reading text on a web page. (Source: biteable.com)
If the content of your explainer video is humourous or especially helpful, then you’ll have the added bonus of increased shares. People love to share content that makes them chuckle or solves a problem in a creative or clever way.
12 of the Best Company Explainer Videos
Here’s our list of 19 of the best explainer video production examples to help inspire you whilst you embark on the journey to creating your own. We hope our list helps you understand how explainer videos help businesses in their marketing efforts.
The videos we have chosen all demonstrate how companies are all using explainer videos to great effect. We’ve tried to include a nice variety of styles and approaches to get the ideas flowing for your own business.
There are many explainer video approaches you may want to explore, from live action to animated or even a mix of the two.
1. European Investment Bank Explainer Video
Banking can be very dry and a little difficult to talk about in an engaging way.
This snappy little 2D explainer video for the European Investment Bank was made to help raise awareness. It tells viewers how to take advantage of investment loans and funds that may be available to them. The colourful cartoon-like animations keeps the tone of the video light and engaging whilst the up-beat voice-over and cheery music encourage the viewer to keep watching ‘til the end.
2. Experian – Data Management Platform Explainer Video
If you have a software or service that has lots of features or options, explainer videos are a great way to educate your potential customers. Video lends itself particularly well to conveying complex information in an easily understandable format.
Experian produced this informative explainer video to show how their Data Management Platform makes marketers’ lives easier. Their platform is very powerful and has lots of features, but this colourful and detailed 2d animation makes it easy to understand the power of their in depth software.
3. Europa Logistics European Distribution Hub Launch Explainer Video
Explainer videos are great for brand awareness and especially effective when launching a new product or service. This is another great example of an effective explainer animation that conveys complex information to the viewer.
Europa used beautiful 3d motion graphics explainer video to launch their brand new European hub for logistics distribution services. The animation is easy to watch and allows the viewer to see the many new routes on offer easily.
4. Nest Thermostat – Live Action and Animation Explainer Video
Using a creative approach when producing your product videos can really help you stand out and make memorable experiences for your potential customers.
This explainer video is a stunning example of live action and animation blended together seamlessly. Nest not only demonstrate the features of their product in this video but also the lifestyle that you can enjoy by owning their product. The animations augment reality and add a really memorable element to this clever marketing video.
5. Legal Services – GDPR Explainer Video
When new legislation comes out it’s sometimes a great cause for confusion among your customers and clients. Using video in these kinds of situations can educate, reassure and build awareness.
This informative and friendly guide that shows how to stay compliant for GDPR now the legislation has taken effect. It uses bold colours, a friendly cartoon style and simple language. It makes the new legislation less intimidating and easier to understand.
6. Flokk – Brand Story Explainer Video
If you want to tell the world about your company vision, environmental beliefs and how you follow this through when you produce your products, a brand story is a powerful way to do this.
This beautiful animated explainer video shows viewers how the Flokk brand aligns itself with sustainable and ethical values, whilst at the same time creating innovative, durable and sustainable furniture. The animated explainer video demonstrates effortlessly how Flokk produce high quality products and the measures they take to protect the environment.
7. Bostitch – Live Action Product Explainer Video
Have you considered creating video with no voice-over? No words were needed to be spoken in this video to convey the features of this nail gun for Bostitch.
This is a great example of pictures painting a thousand words. There are many cases where the sound on a video will never be heard because the viewer is watching on a mobile or in an environment where the viewer can’t play sound. All this video needed was footage of the nail gun being used on-location at real construction sites combined with supporting overlaid text to emphasize the specific product capabilities.
8. Airbus Satair Recruitment Explainer Video
Have you considered how effective explainer videos can be in your recruitment process and to attract the right kinds of talent to your business?
Satair used this bold, attention-grabbing film to be used at a recruitment event and as part of a wider recruitment campaign. The aim was to attract a young, passionate and creative range of applicants. This graphic-based animation composed of punchy text, powerful imagery and rapid cuts is another great example of an effective use for explainer video.
9. Libra Credit Explainer Animation
Credit is another potentially dry topic that could be difficult to convey in an engaging way with potential customers.
This is a great example of an animated approach that manages to achieve two things. The video clearly explains the service using a voice-over, whilst the expressions of the characters in this animation paint the picture of the frustrations that potential customers could be experiencing. It demonstrates again how you can convey so much more emotion and feeling with an inventive and clever use of video.
10. Western Power Distribution – Customer Service Explainer Video
Western Power used this explainer video to help reduce their customer service requests during a powercut. Creating videos for frequently asked questions or common support call requests can dramatically reduce the drain on your customer services team.
11. ePay Explainer Animation
Payment processing is a complicated and difficult subject matter to convey in an engaging manner. This example shows how ePay overcome this hurdle by using animated graphics along with a clear and well scripted voice-over.
12. Mercury For IATA Explainer Video
Products and services that solve problems for their customers can have amazing effects on efficiency and productivity. Using explainer videos to highlight a problem then solve it with ease is an effective way to connect with and excite potential customers.
This Mercury for IATA explainer video uses this technique to perfection by demonstrating how easy their new expense management tool for phones and devices is to use.
These are just a few examples of how you can use explainer videos to create informative and engaging content to convey complicated messages, reduce support requests, showcase products or promote your business and services.
By using a little creativity you can make almost any subject matter lively, bright and captivating. Skeleton have years of experience producing high quality, creative and captivating videos for our clients.