Although whiteboard animation is a relatively new art form, it has quickly grown very popular. Its clean and concise style makes it a great fit for explaining complex topics in a variety of outlets (i.e. mobile, desktop, broadcast, etc.). But its precipitous success is the result of more than just a format; it’s a matter of execution. So in order to understand the artful power of this style—and why it continues to gain traction in our increasingly digital world—let’s take a look at 12 awesome examples of whiteboard animation…

12 Awesome Examples of Whiteboard Animation (2007-2015):

1) UPS Whiteboard Freight (2007): This is not animation, per se, but this bold choice by UPS–to center a series of broadcast spots around drawings on a whiteboard–helped perhaps set the stage for what was to come.

2) Left Brain, Right Brain (2010): The art of Whiteboard Animation really came to the forefront in 2010 through the Royal Society for the Encouragement of Arts, Manufactures and Commerce. This London-based organization, committed to finding practical solutions to today’s social challenges, hired Cognitive Media to animate some talks given at the RSA. Left Brain, Right Brain, based on a lecture given by Matthew Taylor, was the first in this series.

3) Drive: The Surprising Truth About What Motivates Us (2010): With over 14 million views on YouTube, this RSA-style animation (based on a talk given by Dan Pink) became a bonafide viral sensation.

4) How to Give an Awesome (Powerpoint) Presentation (2011): In an effort to eliminate “death by PowerPoint,” Wienot Films created this whiteboard video.

5) Science of Persuasion (2012): This animated video describes the six universal Principles of Persuasion based on the research of Dr. Cialdini.

6) CrossFit: Functional Movement (2012): To define CrossFit and explain what this high intensity philosophy is all about, the fitness company turned to whiteboard animation.

7) What ObamaCare Means For You (2013): Where does the White House turn when it wants to get a message out? Whiteboard animation!

8) All 14 Weird Al Yankovic Album Covers as a Whiteboard Video (2014): In this excellent video, TruScribe celebrates the discography of Weird Al Yankovic in style.

9) ALS Ice Bucket Challenge (2014): Dr. Mike breaks down ALS and the Ice Bucket Challenge.

10) What is PTSD? (2014): To explain this serious and complicated subject, the Veterans Health Administration turned to whiteboard animation.

11) Barnes & Noble: Your College Bookstore (2014): This whiteboard explainer by Stephen Earnhart outlines how Barnes & Noble can maximize your college textbook experience.

12) Why Marshawn will Lead Seahawks to Super Bowl Win (2015): This RSA-style Super Bowl prognostication, created by 321 Fast Draw, appeared on ESPN’s His and Hers.

Read more: Benefit from Whiteboard Animation