1. Optimize for the Silent Social Video Snippet

Chris GowardVideo snippets that are embedded within social feeds such as Facebook and Instagram are driving how marketers utilize video this year. These videos play automatically, but silently, as a user scrolls down their feed. You need to get your message across in three to five seconds, soundlessly, while encouraging the click for the full audio experience. – Chris Goward, WiderFunnel


2. Take Advantage of Snapchat Video

Shalyn DeverCompanies can share easy, fun videos through Snapchat. They can talk about current trends in the industry, interesting news and showcase the personality of their team. It’s an easy platform to promote on other social channels and gain an engaged following interested in learning more about your business. – Shalyn Dever, Chatter Buzz


3. Show the Human Side of Your Brand

Brandon DempseyUse videos to show your brand is backed by real humans. So many times people hide behind stock photography. People do business with people. Being open shows you are real and vulnerable. Buyers like that transparency. – Brandon Dempsey, goBRANDgo!


4. Add Customer Testimonials

Chuck CohnI think customer testimonials are a powerful way to use short videos. We have a number on our website and add them to the bottom of our emails. We recently recorded a testimonial where a client improved their ACT to a perfect score after using our service. –Chuck Cohn, Varsity Tutors


5. Use Your FAQs

Wesley MathewsRegardless of the category of FAQs (sales, marketing, customer service, customer onboarding, etc.), you’re being presented with content that’s perfect for video. Take your top 7-10 FAQs in each department and create a short video answering the question. This will not only provide you with a deep library of very search-friendly content, but it will also reduce time spent on answering questions. – Wesley Mathews, High Level Marketing


6. Use Games to Engage Your Audience

Kevin ConnerUse video to engage your audience. Create interactive content such as a “game/promotion” video. By giving your audience snippets of videos in a contest format, you promote users to participate and socialize, allowing you to generate traffic and create virality within your community. It gives your audience the opportunity to participate in your brand while becoming an ambassador for your business. – Kevin Conner, WireSeek


7. Show Them How Your Product Works

Juha LiikalaIt amazes me how many businesses miss this. They could have an amazing product, but instead of showing how it actually works, they just list all the features it has, how it’s priced and a few testimonials. Don’t tell me — show me. Short video showing an actual usage of the product will do wonders in terms of how fast the viewer “gets it” in regards to what your product can do for them. – Juha Liikala, Stripped Bare Media


8. Outsource Animations

James McDonoughThere are great sites that connect you with quality outsourcers who can create a 60-second professional looking and sounding animation for only a few hundred dollars. Shooting “real” footage and using lifelike images is very hard to produce and get to look professional without spending mega dollars. Find someone with a decent portfolio and let them work their magic. – James McDonough, SEE Forge creators of FAT FINGER


9. Let Your Personality Shine

Andrew ThomasShort, consistent videos that show your personality and purpose with viewers are a powerful way to drive a content marketing strategy. Bring a face to your company or your mission. Let people in on how you think about the problem you’re trying to solve. Keep the flow consistent, giving viewers a reason to follow or subscribe to your feed. – Andrew Thomas, SkyBell Video Doorbell


10. Use A-Day-in-the-Office Perspective

Drew HendricksHumans are by their very nature voyeuristic beings, so it’s a good idea to make short videos like a “Day in the Office” series that shows your brand and talent at work. This humanizes your company and reinforces the themes in your content marketing strategy while giving others a glimpse of the culture and personality behind the disruptive product or service you are offering. – Drew Hendricks, Buttercup