So, I might be dating myself, but there’s a song from the 80s by Tina Turner, ” What’s Love Got To Do With It!”. Maybe you’ve heard it, maybe you haven’t. The question I have to ask you is, what does love have to do with business? In my world, everything. First and foremost, you have to love what you do. There’s a saying by Confucius that says, “Choose a job you love, and you will never have to work a day in your life.”

Do You Love What You Do?

I’ve seen so many people, especially entrepreneurs, who absolutely do that. They do what they love. They love getting up in the morning. They love working on their projects, their jobs, whatever it is. They love everything about it. Now, you can love your work. If you don’t love your work, maybe there’s a couple of reasons why.

First and foremost, you don’t have to love every task that you do. Not everybody loves accounting. I love accounting. I happen to love going into QuickBooks and entering stuff. I do it every Saturday. I set time aside every Saturday morning to balance my books, so that I know exactly where I’m at. I’m looking at all the different things inside my business, what’s working, what’s not working.

I also love doing my podcast. I love teaching and talking and speaking and all that kind of stuff. There are certain things I don’t love to do, and that is, I’m not really a good writer. I’m a terrible proofreader. As a matter of fact, my nickname is Captain Typo. You’ve probably heard that before. I don’t love to do that.

I also don’t love to do graphics. I don’t love to write blogs. There’s so many things in my business that are absolutely necessary, that I don’t love to do. Here’s what you can do, for the things that you don’t love: outsource them. Find people who love to do what you don’t love to do, and pay them to do it.

I’ve found virtual assistants that love to spell check, and love to work on my blogs, and love to put out my e-mail newsletters, which are things that I don’t necessarily like to do. If you don’t love accounting, find somebody who’s going to do your books for you. Whatever it is, find somebody who loves as much of what they do, as you love what you do. You start to build the team of people that create this “Kumbayah,” best way to say it.

Do You Love Your Customers?

The second question is, do you love your customers? We always tend to work harder for people that we respect and that we can relate to. Believe it or not, you can choose your customers and your clients. You should always interview clients, and make sure they’re a good fit. Are they somebody that you think you can relate to, or are they somebody trying to hire you to take advantage of your “Walmart low prices”?

If you’re trying to sell what you do as the cheapest price, it’s a commodity. The chances of you being happy with the customers, and the customers being happy with you, are going to be slimmer. You’re always going to be a lot more happy with people that pay you what you’re worth. One of the things that I find with entrepreneurs is they undervalue the services that they provide. Often, they don’t charge enough.

This is where I talk about getting a coach, getting into masterminds, doing something where you can learn the value of what you have. In my business, if I was a Web development business, I would have to go head-to-head with people in India. Nothing wrong with people in India, but the problem is they charge $10 an hour and the minimum I charge is $100 an hour. That’s not even the most expensive thing that I do.

I have to find people that understand the value of somebody that’s been working for 35 years, that’s done over 1,000 websites, and is not selling them just the technology. He’s selling the experience. He’s selling the ideas that get them found, that help them make more money. That’s the key thing: you have to understand the value proposition that you present to your clients, and find clients that want to work with somebody who is worth every penny that you charge.

The last thing is, don’t be afraid to fire a client. If somebody’s not working out, or if you don’t feel like they’re a good fit right off the bat after you’ve interviewed them, then fire them, but don’t be mean. Make sure that you provide them with some kind of alternative solution that’s going to help them get their job done.

Now, don’t send them to somebody that’s going to absolutely totally tank the project, because they will relate that to you. One of the things I always say is when I’m giving recommendations, I tend to give three different companies and say, “Here’s company A, B and C. You need to talk with these people and pick the right one for you.” They have to make that decision.

Have multiple sources, that if you can’t do the project and feel comfortable and love that customer, then give them the opportunity to find somebody they think that’s going to be a perfect fit for them. That way, they won’t come back and blame you when it fails, or crashes and burns.

Do You Love The Outcomes?

The final thing I want to talk about is, do you love the outcomes of what you produce? We all want to be proud of our work. I think that’s just an essence of a solopreneur or an entrepreneur or anybody in business. You want to be given positive feedback. You want to be revered. You want people to appreciate you, right? When I ran my recording studio, we had a mantra. It was our motto, and it was “Your success is our business.”

One of the ways that I gauge that is, I look at a customer and I say, “Can I make this customer successful?” My whole goal, the whole time when I’m working on a project, whether it’s strategic, whether it’s working on social media, it’s helping them read their analytics, whatever it is that I’m trying to do, is can I help that customer be successful? Your success is our business.

One of the things that you have to wrap your arms and your head around, too, is you can’t always control what your customers do after they finish working with you. Not everybody is going to be successful. Not everybody is going to take your advice. Not everybody is going to follow through. After teaching the Bacon system five times for three months, and I’m starting my sixth one, which is a year and a half, I would say that 50% of the people who actually go through the class execute what I teach them.

The ones that execute what I teach are generally successful. There’s a lot who don’t follow through with all of the things that I teach them on writing blogs, doing social media, all of that kind of stuff. I’m about to start another one on LinkedIn, it’s going to be the Bacon system for LinkedIn, and it’s the same thing. I know what to expect. The bottom line is, there are people that do follow through, and when they do, I love catching up with them and finding out about their successes.

Final Thoughts

You’ve got to make sure that you give everybody the best of what you have. You have to want to love the outcomes, but you also can’t feel guilty if people don’t succeed because they get in their own way. Do your best, and let it take care of the rest.

I would love to hear your stories, thoughts, and comments on this subject. Comment below and share your experiences and suggestions on how your customers or past customers have helped (or could help) create new business!