Susan Solovic video 1You should be marketing all the time — wherever you are.

Therefore, you need a compelling elevator pitch.

Research shows the average attention span of an adult is about 6 to 8 seconds. That’s all the time you have to grab someone’s attention.

If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer elevator pitch.

The return on your investment will pay huge dividends in terms of creating business opportunities.

Watch this week’s video to learn how to craft an effective elevator pitch for your small business.