War profiteering. Among the many negative business associations, this is probably among the worst. Violence for the sake of greed. Conspiracy for the sake of fortune. You’re like the perfect villain in the fantasies of every Alex Jones fanboy.

Today, wars and conflicts are still raging (maybe not as badly as WW2 but still) with information and data technology now lying closer to the heart than ever before. It’s not hard to see all sorts of propaganda disseminating through the internet, for example. Businesses left and right resort to all means in order to find more customers and sell to them.

It’s a huge mess but the demand is dangerously tempting for those who desperately want a boost in their software lead generation campaigns.

Should you cave in and rake in or should you try marketing a product that’s not all that dependent on helping two parties trying to do each other in? The answer is somewhere between both.

  • The nature of a conflict – The only thing really wrong with war profiteering is really bad PR and really bad business ethics. But here’s the thing: Not all conflicts include one or both in their nature. Competition in business can be both unavoidable but it doesn’t have to be a bloody affair (literally, at least). In fact, its inevitability requires no scheming on your part so why not just take it as it is and take the opportunities it makes?
  • The dependence on the conflict – Of course, the scheming is more likely to come because you’re dependent on the competition in order to sell. You’ll be like a swordsmith who can’t forge plowshares. That’s why you need to at least have a sort of contingency plan during ‘peace time.’ That way, if you really don’t like being suspected of warmongering, your accusers won’t find a motive.
  • The casualties of the conflict – Finally, the real price of a conflict isn’t so much the one being paid by your prospects or the one you pay to get sales out of software leads. It’s the ‘casualties.’ For example, take Facebook’s many privacy issues. Is it worth providing data tools for a competitive edge if it means possible end to all privacy?

The fact that conflict is really just a natural part of life should really sober you up when you think gaining from it doesn’t ‘seem right.’ On the other hand, it shouldn’t be something you place all your bets on. The war for information is there but you should also include other ways to generate software leads to maintain (if not increase) your output.