Every entrepreneur faces business obstacles at one time or another…right? Or do they? I’ve never faced an obstacle in my business. Want to know how it’s even remotely possible that this is true? I promise, it’s not because I’m luckier than anyone else or because I’ve had an easier life. That’s not why. Read on to find the sneakiest way to conquer obstacles that you’ve ever heard.

Tell Me About an Obstacle You’ve Faced…

Brick wall

Is this really a brick wall? I don’t think so.

In an interview last week, someone asked me to tell them about one of the business obstacles I’d faced. I’m not often stumped when I do interviews, but this question stopped me in my tracks. I literally had no answer. I thought and thought, but…I couldn’t think of a single obstacle I’ve faced.

How could that be right? Surely I’ve faced obstacles and challenges, just like everybody else, right? I don’t lead a charmed life…or do I?

If you look at my life, you might think that I do lead a charmed life. I travel the world. I married a rock star. I broke a world record. My book’s coming out soon. And I’m happy. Really, really happy.

Well, first of all, let me say this: my life is the way that it is because I decided a long time ago that this is what I wanted my life to be, and then took decisive, clear, focused action to make it happen, and because I had my secret formula, which I’ll tell you about in a minute.

But remember, every bed of roses has its thorns. Nobody’s life is perfect, despite how it seems from the outside. As I write this post, for example, I’m still fighting a cold that I’ve had off and on for a month and a half. Sometimes, I experience anxiety for no particular reason. And as in love as we are, the hubster and I occasionally get on each others’ nerves (gasp!). But even having said that, in the aggregate, my life is pretty great and I think I’ve accomplished some pretty neat things.

So how can you create a life that makes you as happy as my life makes me?

The Sneakiest Way to Conquer Obstacles

Back to that interview…how did I answer that question about obstacles? Well, I thought about it for a minute, and then I said this:

I don’t think in terms of obstacles.”

I told that interviewer that I was having a hard time thinking of obstacles that I had faced, because I don’t think in terms of obstacles. In fact, thinking about obstacles as obstacles wastes time (and plenty of it!). If you’re thinking about how something is an obstacle, you’re wasting valuable time in terms of figuring out how to get what you want.

Instead, I think in terms of the goal: what’s the goal and how am I going to get there? I start by assuming I’m going to achieve my goal. I start by assuming I can already get there. Thinking this way turns what others would see as obstacles into questions. And questions have answers; I just need to find out what they are.

Instead of conquering business obstacles, I simply start in a different place, with a completely different definition of the situation. Obstacles aren’t obstacles—that’s what makes this the sneakiest way to conquer obstacles. You simply transform obstacles into something else.

So How Can You Think This Way?

It’s not as hard as you think. All you have to do is start with a specific goal and assume that it’s possible.

"Why sometimes I've believed as many as six impossible things before breakfast."

Once you know that the goal is possible, all you have are questions that need answers. When I decided to break a Guinness World Records® title and discovered that putting on a live event both online and in person was going to cost over $20,000, I assumed it was going to happen. The question was, how was I going to pay for everything?

When you frame the question like that, answers start to emerge. For example, I knew I wasn’t going to pay for everything. So who was? (See? More questions. And they all have answers!) The answer was: sponsors. Other questions followed: How do I get sponsors? How do I get them to say yes?

The more questions you ask, the more you open yourself (and your brain) to the possibility of finding answers. You’re no longer thinking, “Darn, this costs a ton of money. Well, that’s an obstacle.” Where do you go from there? No answers come from that. But when you ask the questions, things start to change.

So what are your sneaky strategies for conquering business obstacles? Share them in the comments below!