marketing happiness call trackingMarketing Happiness—could it be a matter of simplifying your life? Think about it. Think about what you can eliminate. What might happen if you stop doing the following things?

Impressing

You are not your car. You are not your title. You are not “things”. Your product is not a “thing”. People may envy things, but that doesn’t mean they like you or your product. Maybe superficially, but being superficial isn’t being happy. People will remember how you made them feel. Most people want a relationship with a product that makes them feel happy.

True relationships — powerful relationships – make people happier, and those only happen when you stop trying to impress others and just let your product be itself.

Clinging

When feeling unsure, most people will return to what they know, even if what they know isn’t what’s best for your marketing. On the other hand, an absence of insecurity isn’t happiness, it’s just that.

Holding on to old techniques or what you were taught in Marketing 101, won’t make you happier; you must let go in order to reach for greatness. Even if you fall, the act of trying alone will make you a better marketer.

Interrupting

Interrupting is plain rude. When you interrupt marketing efforts, what you’re really saying is, “I’m not interested in what this campaign will tell me; it’s not tell me what I already want to hear.”

Want better campaigns? Listen completely to what they have to say. Make sure you understand what it’s telling you. Everyone else in your marketing team, the Sales team, and your boss will love you for it.

Blaming

No one is perfect. Mistakes happen. Sometimes employees don’t or can’t meet your high expectations. Maybe that’s their problem, maybe it’s yours. Maybe your high standards are too high.

Being the responsible one when mistakes happen isn’t a weakness, it’s powerful. Powerful people help themselves and others to become better, smarter, and thus happier.

Whining

Words are powerful. They have power over you. Whining about things doesn’t help, often making things worse. Stop wasting time complaining! Put that effort into making change. Sooner or later, you’re going to have to do that anyway, right? So, Fix. It. Now.

Don’t talk about who’s to blame. Don’t mention the size of the problem. Start by saying you’ll make things better. Say it to yourself first, and then to others. And don’t let others around you whine! You’ll be happier helping them to get started fixing their problems.

Controlling

Ok, so you’re probably in charge of the marketing. You’re the Hemi-engine driving your product. Even then, you can’t REALLY control things beyond yourself. Trying to control others is like saying your opinions, skills, experience, are more important than theirs.

Plus, control doesn’t last long. You need to find a group of marketing people who want to go where you’re going. People who understand and are willing to follow your vision. This kind of team will work harder, have more fun, and create better marketing. And you will ALL be happier.

Criticizing

So, you went to a better school. Ok, you’ve got more experience. You’ve handled more clients and accounts. That doesn’t make you better or more creative. It just makes you you. Unique. Just like the rest of your team.

You should strive to have a group full of “one-of-a-kinds”. They all bring something different to the group. Encourage variety, appreciate the differences, and you’ll expand everyone’s horizon.

Preaching

Criticizing is usually followed by Preaching. They share the same problem: Judging. The older you get and the more you do, it’s common to start feeling like you know everything. STOP IT! In the marketing world, you can’t expect people to listen to you if you speak with more finality than foundation. As those around you begin to actively avoid your counsel, you’ll be left sadder and definitely not happy.

Dwelling

With marketing, historical data is awesome. It’s valuable. You get to learn from your mistakes. Be sure to learn from others’ mistakes as well. And then move on. Can you do that? When bad things happen to you, use it as a learning opportunity. If bad things happen to others on your team, learn from it as well, but also use this as a chance to be understanding.

Your mistakes don’t define you. It’s just part of growing and learning. Think about the problem and how would avoid it next time and make sure it goes right. And then share your insight.

Fearing

Fear is the mind-killer. It moves us to inaction. What might happen? What might not? What if I can’t fix it? What will everyone think? Fear drives our hesitation to wait and see. And while you’re waiting, a lot of time can QUICKLY pass you by. And so do other opportunities, chances, possibilities.

Don’t let fear hold you back. Take that chance. That first step. If you have a radical idea for your client’s new campaign, put your fears aside and get started. Otherwise, today is done. Tomorrow will come, and today will be lost forever.

Today is the most valuable thing you have. If you fear anything, it should be wasting today.