Why We Love Followup (And You Should, Too!)

Why We Love Followup (And You Should, Too!)

No doubt you’ve heard that you should follow up after you’ve met people in person. And maybe it was easy back in the day, before social media and the Interwebz. But what about now? When you’ve connected with someone on Facebook, Twitter, LinkedIn, or Pinterest, do you follow up? Should you follow up? Here are some ideas for you.

Followup Depends Upon Your Level of Privacy

Followup Depends Upon Your Level of Privacy

Levels of Privacy

Each person has a different idea of where they are the most private online, and where they’re the most public on social media. For instance, friend Bridget of You Too Can Be A Guru, has her own Relationship Pyramid, with levels of intimacy.

She interacts differently according to which platform she is on. If you’re on multiple platforms, it’s a worthwhile exercise to discover where your “zone” is. It’s not necessarily where you feel the safest, but where you feel the most comfortable.

It

It’s Impossible to Respond to Everyone

Going By The Numbers

If you have a million followers, like Steph, you might not have the means to follow up with every single person. Whereas if your Facebook account consists of only ten people, adding an eleventh and then sending a quick message to say hello is much easier. When do you decide who to thank for connecting?

This excellent article by Christy Correll of HoneyTree Media outlines some ways to Say Thank You on Twitter Without Losing Followers. If you do say thank you, adding a comment to the tweet beyond the usual, lame “thank you for following” is much appreciated by everyone who follows you. Or sharing someone else’s tweet with your own audience.

You Never Know Who Knows Whom

You Never Know Who Knows Whom

Context

Not everything on social media is about sales–quite the opposite! It’s about building influence, making connections, and showcasing your company, yourself, or your brand in a positive light. Relationships are the gold standard of social media. Sales may happen, but not necessarily, and not necessarily at the speed that you want them.

Your new friend on social media may not need your product at all. But he or she might know someone else who does. You never know who that person knows. You could be connected with anyone by only one degree of separation.

Following Up on Facebook

Following Up on Facebook

Facebook

After you’ve “liked” someone’s page or someone has liked yours, do you follow up and say hello? Do you occasionally go to their page or interact with them? Often those who post the most are the most visible. They’re the ones who get the “likes” and comments. So we all tend to interact more with those people. A few things you could do after connecting with someone on Facebook:

  • Thank them for connecting with you
  • Comment on their posts
  • Share posts
  • Add them to a group
  • Start a conversation about their interests
  • Ask them to coffee
  • Invite them to pages that they might like
  • Meet in person
  • Find out what they need

Twitter

What’s the next step once you’ve become connected on Twitter? Here is a list of possible actions to take after connecting.

  • Say hello via a tweet or direct message
  • Add them to a list
  • Retweet their content (and here are some secrets to a golden tweet)
  • Comment on a blog post that they shared on Twitter
  • See an event they’re going to where you could meet
  • Meet in person
Use Twitter Lists to Follow Up

Use Twitter Lists to Follow Up

Pinterest

After you’ve connected on Pinterest, here are some follow-up steps you could take:

  • Say hello via Pinterest message
  • Go to their account, and comment on a pin. Don’t forget to tag them, though!
  • Repin their pin
  • Send them a pin that they might like (no self-serving pins, please!)
  • Click through and then comment on a blog post that they pinned
  • See an event they’re going to where you could meet
  • Meet in person
Communicating on Pinterest

Communicating on Pinterest

Don’t Be Afraid

Above all, don’t feel afraid to take the risk to follow up on social media. And don’t take it personally if that person doesn’t acknowledge you. If that person has millions of followers, your message may not get through. So be patient, and try again!

Don

Don’t Be Afraid to Follow Up