whyThere is one thing above all else that you need to have firmly positioned inside your heart and mind.

That one thing is your WHY.

To have success into anything in life you need to know your WHY.

Your WHY is the purpose behind your actions and your primary motivation for accomplishing your goals or task at hand.

Define Your Why Factor

Your why must be very clear and defined before you go anywhere with your business. You need total clarity with your WHY or it will be tough to not fail miserably.

Your ‘Why’ is your reason to stay disciplined and focused on building your business when times are good and when disaster strikes, and disaster will. These current economic times more than ever it is time to focus on the why factor.

I don’t know where you are in your business or career, maybe you just started, or you haven’t started, or maybe you’ve been doing it for years, but there is one thing I can say with complete confidence.

In any business you will be constantly tested and you need to keep focused in order to succeed. Having your WHY defined clearly in your mind will be the foundation to your success.

You need to find out your why. Define this in your mind before anything else.

Having a why is a constant reminder in the back of your mind pushing you when you meet a challenge. You need a why for when you had a trying and testing day. Your why get you back in the game and help you refocus to do it again.

Your Why Will Help You Succeed

Some of the most successful people in business had their most profitable ideas right after their biggest failure. They knew their “why” and had the correct mindset to never quit. They took their ideas and used proper application of their skills to achieve wealth.

The sole reason they were able to achieve success was because they knew why they were doing what they were doing. This why ensured they did not quit when a minor set back or even a major failure came.

I’ve seen too many people in business give up just short of the finish line. It’s painful to see someone defeat themselves. They defeated themselves because they didn’t have a strong enough why to push through the tough times.

It took 300

If you watched the movie 300 based loosely on the real events at the Battle of Thermopylae, the Spartans who defended against the Persian invasion. They were able to accomplish this not only because of the skill of their fighting prowess but they had a strong why (okay and they were pretty tough as well). If the Persians would not have been halted briefly at at Thermopylae they would have surely conquered all of Greece. These 300 or so soldiers could not fail, their why was too big.

Your ‘Why’ is what keeps you going when you face rejection over your product, service or opportunity.

Your why keeps you focused when your family or friends aren’t 100% behind you or even worse try to knock you down a notch.

Haven’t we all shared with our family a great idea only to have them not give you 100% support. Worse yet they may even tell you that you never will make it or that you are wasting your time. Having a strong why will make you almost immune to these type of occurrences.

What to do now

It’s time for you to define for yourself your WHY. Really think about it. Write it down. When tough times strike remind yourself that this is the reason why you are going through the ups and downs. Also, like so many things in life today, don’t put this off. This can be the difference between success and failure.