In the last installment, we shared the importance of creating unique content customized for your best prospects and clients to improve your sales and profitability. For this article, we will focus on the importance of working in your business. Specifically, how to focus on specific work activities that will create more sales and profit opportunities for your business.

You Gonna Work

A popular pop icon, reality show host and singer RuPaul says about the topic of work in his song, “Super Model”, “I have one thing to say, you better work …. do your thing … you got to work it … It don’t matter what you do …. It don’t matter what you wear … work …. ”

Now, RuPaul is singing about being a super model. No, I’m not asking you to change your profession but, I’m suggesting that you apply it to being a success in your business. I am sharing this RuPaul message to becoming a successful business owner or entrepreneur.

I am suggesting that if you “work it” and apply a superior work ethic to sales and profitability, then you will be successful.

Unfortunately, success doesn’t come easily. Success is not waiting for someone to knock on your door to buy your product or service or waiting for your best prospects and clients to call you. That doesn’t happen in the real world. If you want something, you have to go get it. Yes, you got to work.

How bad do you want to be a success?
How bad do you really want it?

I Am Working

Where am I going with this?

You say, “Ken, I am working! I consistently work — 10 to 12 hours a day at my business to make it a success. And, I still have specific challenges, problems and issues in my business. I not happy with my sales or profits. But, I am working it.”

Yes, you are working at your business. You say that you are passionate about what you do. However, consider these questions:

  • Are you doing the right things to guarantee success?
  • Are you focused on your work activities?
  • Are these tasks focused on sales and profits?

Ever heard the saying: “You got to plan your work and work your plan” ? Well, how much are you working your plan? Let me explain.

What Is Work?

What is the definition of work? Webster’s defines work as, “activity in which one exerts strength or faculties to do or perform something; sustained physical or mental effort to overcome obstacles and achieve an objective or result and a specific task, duty, function, or assignment often being a part or phase of some larger activity.”

Those are definitions of the word “work”. However, are you focusing on the right type of work?

Are you focused on activities that will produce more sales and profit for you?

Any other work activities is and should be secondary. Why are you in business anyway? In business, success is defined in dollars and cents; lead generation, sales conversion, sales generation, profit margin and profits.

So, when you look at how you spend your time, what are your specific activities?

  • How are those activities aligned with sales and profitability?
  • How focused are you on sales revenue and profit generating activities?

That is, what specific actions can you do today to increase lead generation, improve sales conversion, increase your average sales and the number of sales transactions and drive more profitability? How are you working your sales and profit plan of action?

What Are Your Working At?

Are you focused on activities that can impact your bottom-line or are you focused on doing other things?

What am I talking about? Well, are you spending time networking at local business events, conducting company meetings, creating marketing materials, improving your home web page or company landing pages or reading your emails? Or, are you picking up the telephone and asking decision-makers for the sale? Are you meeting them face-to-face and asking what will it take to do business with them? Are you asking for referrals from your satisfied clients and center of influences? How many first appointments and solution presentations do you complete on a daily and weekly basis? That is what business is all about. That is the bottom-line. It’s about leads, first call appointments, solution presentations and sales. Simply, it’s about sales and profits. How’s that working for you?

Work Focused On Sales And Profitability

Work that is focused on sales and profitability will produce positive results. That’s the bottom-line. So, how are you working your sales, marketing, business development, web and profit system? How much time are you spending in direct sales activities? As Ru Paul says, “You got to work it!” You got to work your sales, web & profit system. Hopefully, you have a comprehensive sales, web & profit system. I add “the web” because it has had a tremendous impact on business. The web can be a great resource for business and if you haven’t, you should embrace the web.

In part two, we will offer specific ideas on how to become more efficient and productive. Also, we will show you how to get more leads and that will drive more sales and improve profitability.

If you have questions or you are struggling with the topic, let’s connect and talk. We offer a Sales, Web & Profit Jump Start session for any business owner or entrepreneur who has questions and concerned about their company’s growth, sales and profitability. We encourage you to contact us. We will be happy to help.