Service business owners understand the power of internet marketing for promotion. They also realize that they’ll maximize revenue when they move beyond the “pay per session” model to larger-scale programs and information products.

The key is to act fast.

All too often, these business owners wait 2 to 3 years to produce their first information product. Often they feel, “I’m just not ready.” Or, “I’m not a very good writer.” Or, “Frankly, I just don’t know what to do.”

More likely, if you’ve come from a corporate environment, you’re used to scheduling in months or even years. You produce spreadsheets with scenarios and cases extending far into the future. You’ll have whole floors of analysts doing nothing but plan, plan and plan some more.

Traditional publishing works even more slowly. The book you see on the shelf was written months ago and probably was planned and under contract up to five years before you get to read it.

Internet marketing doesn’t work that way. The philosophy is more like “Ready or not, here I come!” rather than, “Wait till it’s perfect.” Here are 3 reasons to move quickly to create information products.

Reason #1: You need to know if there’s a market for your product.

In the corporate world, you have time for market research. You might even have a database of customer buying patterns. But in the online marketing world, you often won’t know if a product will sell until you test the waters. Typically, you would offer a low-end version of your product – something you can make quickly.

Offering free stuff can be a barometer of interest. However, people often will grab something because it’s free, especially if it’s unique, even when their interest is so low they won’t spend even $5 to buy a product.

Reason 2: Learn from responses to the sales letter.

Sometimes just a few tweaks to as ales letter will alter response dramatically. You’ll also develop a more compelling, marketable product when you write your sales letter. Experienced marketers write their sales letter before they begin product development. That way they know what benefits to build into the product itself.

Sometimes your market’s response will come in the form of feedback, so you’ll know how to tweak the product to get more sales. You’ll need to be able to create products quickly to take advantage of this approach

Reason #3. Present current information on timely topics.

People download products because they want to get timely information. That’s the advantage of bypassing the long process of traditional publishing.

To take one example, a well known marketing expert offered a course with a list of places to submit articles. Well, today, article marketing isn’t as helpful as it used to be. Even worse, some site she listed were no longer accepting articles; some closed down and some specialized.

Just a few years ago, a career book didn’t have to mentioned “LinkedIn” or keywords for screeners. Diet books have become outdated as research debunks long-entrenched guidelines

That’s why a lot of ebook authors don’t bother with copyright rules. In a few weeks or months, their material will be outdated

So what’s holding you back?

The number one reason people delay creating an info product is that they don’t know where to start. When you look around, some “workshops” and coaching programs run in the hundreds or even thousands of dollars. Whether you’re a newbie (or a veteran looking for new tips and tricks), you don’t need to spend that kind of money. When you subscribe to my announcements, I share reasonably priced alternatives.

For instance, the most recent info product creation book takes you through a 6-step process. It’s got everything you need to know to get started and it’s very affordable. Click here.