Learning through visuals instead of getting your head stuck into a textbook is not something new, but it is something that continues to make its stamp on the education world.

Video is growing in popularity and the way it is used is being continually broadened. In fact, according to Bombora, a webinar and live streaming specialist, since 2000 the global E-learning market has grown by a massive 900%. Video as a whole has grown a huge amount more than this.

Video is a good way for people to learn new skills and knowledge because everyone has a different way of absorbing information. Lectures at a University can quite easily turn into a talk-at-you type of event, which moves away from the audience interaction that can often help students learn.

According to Jon Harman, Learning & Media Director at the University of Law, people at the front will tend to be the ones that put their hands up as they know the answer, leaving the people at the back to get disengaged.

The importance of interactivity is something that needs to be addressed and through video, this can happen. It gives the audience a sense of one-on-one learning and can often help produce better results.

When thinking of how to build a curriculum or module, lecturers will go through a process of how they structure their teaching and a blend of everything from animation and testimonials through to advice and reading, appeal to all students in some capacity. Some students will learn better through animation and video and others will prefer to get their material from a textbook.

What video does for students and lecturers is it effectively breaks up the structure of a 2-hour lecture, which would normally consist of people talking, into an immersive experience where it’s not all transmission.

This way of learning incorporates the things that needs to be taught, but in a way that is easy to absorb and understand. Attention spans can be lost if the experience is bland and doesn’t engage the audience.

With the continued digital revolution, more and more people are absorbing media on-the-go and one way people enjoy media is through video. Smartphones and tablets make it convenient and accessible to learn anywhere there is an internet connection, keeping people connected easily.

Video has already been adopted by a number of universities and is rapidly becoming part of the curriculum to improve the learning experience that veers away from the classroom environment.