We keep hearing how competitive the marketplace has gotten. With the economy not quite up to scratch and globalization accelerating the speed of business, leaders find themselves scrambling to stay ahead of things with their strategy efforts. Gaining a competitive advantage can be product innovation, entering new markets, diversifying product lines…the list goes on and on. One of the things that is a constant, no matter your strategy. One thing that consistently makes each one of those plans, initiatives, projects, or whatever you want to call them, actually come to life. Human beings.

In this context, I prefer the word human being over people. When we say it there is an underlying current of reverence for the sanctity of life. A sentient being whose existence has value and matters, whether we are able to define it or not. In all of the clamoring for profit, the fundamental purpose of business which I wholly support, there is a quiet reality that rests at the center of it all. A human being. And it is this collective group of human beings which makes business even possible.

The potential for each human being to develop to a place where their innate talent is forefront in their efforts and responsibilities is an important part to professional development. Is this how you lead and develop the human beings in your organization? It should be. That untapped potential will make your organization electrified in its efforts. Providing an outlet within your organization for people to be who they know they can be is a powerful statement that will pay dividends year over year.

Here are a 4 reasons human potential should infect your organization and how to make it happen.

  1. Human beings ALWAYS have purpose – It is in our nature to want to make a positive contribution to something bigger than ourselves. We want what we do to matter in some way that is meaningful to us. We MUST have purpose, or we begin looking for it somewhere else. Instead of trying to train the humanity out of those in your organization, let their humanity infect your organization. Imagine that. Human beings interacting with other human beings to meet the needs of a lot human beings. The atmosphere of your organization doesn’t need to be much more complicated than that.
  2. Human potential doesn’t recognize limits – When human beings get to operate in their “zone”, they are completely unstoppable. Everything becomes a possibility. No one can demand that kind of dedication and focus, no matter how well written the job description is. Ask those human beings you’re leading what would excite them about doing their job. Then…shut up and just listen. Seriously consider whatever they say. You may be surprised by the creativity you discover.
  3. The pursuit of human potential is contagious – You don’t have to get everyone on board to make this work! Find some influential human beings in your organization and let them loose. Yeah. Yeah. Yeah. There have to be some form of boundaries, but don’t get so hung up on them. Let them be guard rails so they can take a curve a bit faster than normal without the fear of going over the edge. Once others see the freedom and gratification that comes with it, as well as the support from leadership, they’ll come around soon enough.
  4. Human potential frees up leadership – So often leaders read about how they should be interacting with others. YOU are a human being too. How would you like to have the freedom to explore and hunt down your potential? Not to tame or subdue it, but interact with it and learn to run wild with it. The best part about being a leader is you get to lead by example. Be an example of human potential gone wild. Infect your organization with your human potential.

Every human being on this planet has something amazing to bring to the world. We also have some very ugly things to bring to the world as well. Great leadership recognizes that amazing bit of human potential and helps clear a space for it to thrive and choke out the ugly bits. That’s your responsibility to the human beings in your organization. I don’t think I need to point out the profit that can come from this…you already get that.

Celebrate and empower human potential. Run wild. Be profitable.

I would love to hear your comments on this…human to human.