Believe it or not, Black Friday is right around the corner. If you’re a marketer or business owner, odds are, you want to maximize your profits and build rapport with new customers during the biggest shopping season of the year.

The thing is, many companies are busy with other projects, and Black Friday can creep up on them before they know it. Are you one of the people that fall into this group? If so, you don’t have to worry because you can take steps to ensure your marketing campaigns’ success.

Let’s explore several last-minute tips you can implement to skyrocket your conversions on Black Friday and beyond. We will cover everything from your checkout process to your email marketing campaign. By the end, you’ll have several strategies that you can use to make the most of the holiday season.

Simplify the Checkout Process

Did you know that the average cart abandonment rate across all industries is 68%? In other words, 68 out of 100 people who add items to their shopping cart will click away before completing their orders.

This situation can create big problems throughout the year, but during Black Friday, you could see a drastic increase in customers abandoning their carts. There are more people looking at pricing and products, which means consumers are more likely to leave without completing the checkout process.

Simplifying your checkout page means users will feel inclined to complete their order—we all like seamless shopping experiences where we can get what we need without jumping through hoops.

There are several ways to reduce cart abandonment by simplifying your checkout process. Here are several ways you can get your payment page ready for Black Friday shoppers:

  • Minimize payment form fields to improve conversions
  • Opt for a clutter-free design
  • Allow consumers to use guest checkout
  • Include tax and shipping in the price of your product

Start Priming Email Subscribers

Email marketing is one of the most popular strategies used by business owners across all industries. When you consider that email campaigns have an average return on investment of 4,400%, it’s easy to see why this strategy is a go-to choice.

Keeping in contact with your subscribers can lead to more sales, conversions, and general engagement on your website. During the holiday season, consumers are always on the lookout for the latest deals from their favorite brands. Delivering relevant offers ensures that the folks looking for these promotions will get the chance to visit your website.

Create a blast campaign that summarizes some of the deals your company will have when Black Friday starts. Let everyone on your list know what to expect, which will help build anticipation.

Now that you have their attention start creating personalized campaigns that highlight offers for your various customer segments. Send out these offers leading up to Black Friday so subscribers can plan to shop on your website.

Priming your email subscribers a week or two out from Black Friday can dramatically improve sales. Your promotions are fresh in the mind of users, which means it’s highly unlikely they will forget what you’re offering by the time the holiday shopping season swings into full gear.

Take Your Offers to Social Media

There’s no doubting the value of social media as it pertains to marketing. A staggering 43% of consumers say they check social media if they want to buy a product or service. Your offers on platforms like Facebook, Twitter, and Instagram can make or break your Black Friday marketing strategy.

When you’re pressed for time, there are plenty of ways you can promote your holiday promotions on social media. For starters, we advise stepping up your engagement. If people don’t hear from your brand when you’re not trying to secure a sale, they are not likely to click through.

Building rapport with your followers means those people will be on the lookout for your latest posts. So, if you are keeping in contact through comments and posts, you’ll have a much easier time getting more Black Friday sales.

Don’t forget to use this opportunity to create a sense of urgency. Fear of missing out (FOMO) is a psychological phenomenon where people are likely to make impulse purchases because they want to keep up with their friends or take advantage of a limited time offer.

FOMO affects 69% of Millennials, so it’s easy to see why this strategy is crucial for your success. State in your posts and on your advertisements the time limit on your deals. The limited time frame means people are more likely to click-through on your offer and make a purchase.

Step Up Customer Service

Finally, let’s talk about the role customer service plays in holiday shopping. There’s a good chance that new visitors will have questions about your products and services. You should have plenty of helpful blog content available for users to read. This information will help steer them in the right direction, but it’s just the first step in the process.

Once potential customers understand your product through your content, they may have more specific questions depending on your industry and their needs. Here’s where your customer service team comes into play.

Consumers expect quick answers to their questions, especially if they have a question about a limited time offer. Your customer service agents are the ones who will bridge the marketing gap for consumers, which is how you get more sales.

Ensure your team is prepared for the influx of questions and concerns as requests from consumers and existing customers increase during the holiday season. We also recommend that you use chatbot software to handle simple queries. Implementing AI with your customer service means your team has more time to address complicated questions from users because the chatbot is taking care of frequently asked questions or concerns.

Back to You

There you have it! Now you don’t have to stress out if you’ve been too busy to get your Black Friday marketing strategy started. These last-minute tips will help you boost conversions during this pivotal time of the year without using up all of your valuable resources.