If you are a small business owner, you have probably figured out by now that social media is a great, free way to advertise your business. However, you have probably also realized that establishing a presence on these sites is easier said than done. It is not hard to set up a page, but it is difficult to figure out what to post, how often to post and how to get followers to your account. In addition to Facebook, Twitter is one of the major players in the social media game, so it is important to get a handle on it as soon as possible. The following tips will help you develop an efficient Twitter strategy to generate more interest in your business.

Scheduling your tweets

It is possible, and beneficial, to use a program to schedule your tweets so that they appear at different times throughout the day. This will allow you to write the information that you want but not be tied to the computer in order to share it. However, it is important to be careful when using this strategy. If someone comments on your tweet, it is important that you respond relatively quickly. Therefore, you still have to check up on your posts even if you are scheduling your tweets. In general, you should plan to do a quick check-in about six or seven times during the average work day. This will ensure that you remain in touch with the Twitter community.

Showing your personality

Obviously, what you tweet should typically have something to do with your niche. However, it is important that your followers get a sense of who the person behind the business is. If they can relate to you, they are going to be more willing to buy from you. Therefore, look for opportunities to inject (appropriate) humor or relate a personal story. Try to tie these things to the topic at hand so that you don’t go overboard. In general, you want to post about six times a day. Make sure that some of them are informative or interesting rather than just about generating sales, however. You don’t want to turn people off.

Searching for your name

In the Twitter world, your handle can be very important. For example, if your handle is “TimsToolStore,” every time a user puts the “@” symbol in front of that name, you will be notified. Therefore, doing so is a way for your followers to give you a very public shout-out. It can become easy to simply watch and wait for someone to do this, but it is important to remember that not everyone will. Some people may mention you simply by writing about “Tim’s Tool Store.” If they do, and if you are not looking for that, you may miss an opportunity to interact with a customer. Therefore, it is important to look online for sites that let you search within social media sites. You can simply type in your name and see who is “talking” about you.

Twitter is a powerful player in the social media world. The tips included above will help you use it to your advantage.