Conference conversations are evolving, morphing and changing big time. While that face to face conversation on the exhibit floor is a critical piece for many attendees and companies alike, how to attract those interactions has made a 180 turn. Your prospect and potential client is no longer playing the game with you of “You Being the Center of Attention.”
Make Clients the Center of Attention Today
When you are successful at creating conversations around your prospects and clients, you are now finding powerful ways to deliver the value they have asked from you for years. Did you really think that going out and using twitter or any social platform as a bull horn was the answer – truly? Ok so now we have the slight-hand slapping over with, let’s dig deep into WHAT is effective and why.
Conferences Deliver __________?
- What is that answer for you?
- Are you asking that question from your prospects perspective?
- Why have they spent their money to come participate in THIS conference?
- What are their top three take-aways they HAVE to bring back to the office?
- Who do they need to meet and establish a relationship with to elevate their business results?
Did You Crack Your Magic Mirror?
“Did you see that shift in thinking when it occurred and how it is the key to not cracking your magic mirror?”
You can always learn from listening to people. Now that we have social media, twitter and hashtags you can listen to specific conversations. LISTEN before you tweet. They will tell you exactly how to serve them, so they gain trust from the interaction.
Your first objective when tweeting at a conference really needs to be to build trust. How can you do that if you are talking all the time? Are you really talking to people via twitter or just pushing a message? There is timing to this as well. (That’s a whole new post.)
5 Effective Ways to Deliver Trust via Twitter
First – follow folks in the hashtag stream
Second – learn who they are and what they deliver in their business
Third – ask them a question that allows them to show their expertise
Fourth – DM and discover one of their conference objectives so you can properly network
Fifth – give them a digital introduction to folks outside of the conference setting
This will generate some questions and that is good. Put your critical thinking caps on and ask yourself better questions on “how you can be the prettiest at the conference.” Then share so we all can move forward together in an empowered position.
What did this conversation feed you today?
Great leave that in the form of a comment below and let’s find more ways ( after all I primed the pump)