Oh, Twitter. Shall I compare thee to a summer’s day?
Twitter just tweeted me and said, “Don’t be ridiculous. Move on with the blog.” Well, okay then!
In all sincerity, Twitter is a great tool when it comes to marketing your business and connecting to other industries. It’s so clean and simple when compared to its competitors. I’m looking at you Facebook, you complicated and mysterious beast. For all its simplicity, the one thing that isn’t simple about Twitter is its search functionality.
Have you ever tried typing in a singular word into the Twitter search box? What is produced are the top tweets based on Twitters search algorithm. According to Twitter, “We’ve built an algorithm that finds the tweets that have caught the attention of other users. Top Tweets will refresh automatically and are surfaced for popularly retweeted subjects based on this algorithm. We do not hand-select Top Tweets.”
If you’re looking for a very basic search on a topic, the top tweets can be helpful. But for someone attempting to produce narrowed search results, this method can be a torturous one at best. If you’ve been on the hunt for a Twitter search tool, here’s a roundup of options that will make you fall in love with Twitter even more.
I know. I just said that searching on Twitter is the worst thing ever, but did you know there are prompts you can enter on the advanced search page to help narrow your results further? Your days of single keyword twitter searches are over, my friend. These prompts also work in the basic search box above your feed. Don’t think you can remember all the prompts? Bookmark it!
Topsy is the Twitter search engine to beat in 2014. Not only can you search all tweets since Twitter’s incarnation, but Topsy’s search is broken down into 6 search types: Everything, Links, Tweets, Photos, Videos, and Influencers. In addition, you can look at the social analytics of a given topic and see what is trending on Twitter in real time.
If you’re looking for new people to follow or need to build a following, Tweepz does this better than anyone. This third-party site allows you to hone your searches to certain portions of Twitter’s user information. You can even filter results according to follower/following numbers or when the account was created.
Twazzup is a real-time analytics tool that highlights influencers in your chosen topic, their tweets on that topic and their most retweeted links. If you’re looking to connect with people or follow trending topics within your industry, Twazzup is the place to be. This tool gives you a great overview on any given topic.
Want to know how many people saw your tweet? TweetReach is a tool that allows you to search hashtags you have used to gauge the amount of people who could have seen your tweet on Twitter. You are provided with metrics that show your topic’s reach, as well as mentions of that term and influencers who are tweeting about that topic.
It’s very rare that the right followers fall into your lap, so searching is an essential part of marketing on Twitter. Twitter searching can be painless as long as you have the right set of tools to accomplish your goals.