Twitter is adding more context to its tweets by displaying something called Related Headlines below tweets that reach a wide audience. The idea is that if someone like Warren Buffet tweets, “Warren is in the house,” headlines from Fortune and the Wall Street Journal show that this is Buffet’s first tweet. Additionally, the tweet appears in the article because it is included in the content of that article.
You can view these headlines by clicking the “details” button on a tweet (if the tweet deserves it). The goal is to learn the stories behind the tweet, especially when it’s about celebrities or major events like the Super Bowl. There’s also the idea that Twitter becomes more helpful, as users take more time scrolling through their feeds to stay updated on breaking news.
As Twitter has told its media clients:
“When you embed Tweets in your content, the headline of your article and Twitter account will be surfaced on the Tweet’s permalink page for all to see. We think this will help more people discover the larger story behind the Tweet, drive clicks to your articles, and help grow your audience on Twitter.”
See some interesting examples of this feature on Mashable here.