Twitter is a very open and active social network. As a small business owner, it may be difficult to sort through all of the chatter on Twitter and focus on those who will make an impact on your business. As a Social Media Coach, I speak with a large number of small business owners on a daily basis. I often get asked, “what is the best way to organize my Twitter feed?” And I always point them in the direction of using Twitter Lists.

What is a Twitter List?

The Twitter Lists feature is a way to organize the people you are following (or not yet following) on Twitter in preferred groupings. Lists offer a way to see updates from specific people you have decided to focus your attention on. These lists are not just a listing of selected Twitter profiles, but rather a curated stream of members’ most recent tweets.

How to Create Twitter Lists in Twitter

Step 1: Go to “Lists” Page

When you are signed into your Twitter account, you can access the ‘Lists” section in two ways:

From the Gear Button – located in the top right corner of the page, a drop down menu will show your “Lists” option.

Adding a Twitter List from the gear button on Twitter
From Gear Button

From the Sent Tweets Page – You can get to your sent tweets by clicking on your profile picture from the top left side of the navigation panel. Once on that page, you will see “More” located next to the button for your Favorite Tweets. By clicking on “More”, a drop down menu will give you the option to click on “Lists”.

Adding a Twitter list from the sent tweets pages

Step 2: Create List

Once on the “Lists” page, you can create a new list by simply clicking on the “Create new list” button found on the right side of the page.

Create a Twitter List from the Lists page

Step 3: Manage your List Settings

After clicking on the “Create new list” button, a pop up window will open where you can enter your list details. This is where you will provide the name for your list, a description, and whether you want your list to be Public or Private. It is important to note that a list that is public can be seen and followed by anyone. A private list is only accessible and seen by you.

Create a new Twitter List

Step 4: Start Adding Members

You can add members from any individual profile page by clicking on the gear button next to the “follow” button.

Start adding members to your Twitter List

Or you can add members by going to your own or anyone’s “following” or “followers” links and clicking on the gear button.

Add people your following or your Twitter Followers to your Twitter list

Note: You can add members to more than one list.

How to use Twitter Lists in Hootsuite

For any Twitter account you have connected to Hootsuite, you can import the Twitter Lists you have already made or create new ones. Here’s how:

Importing Twitter Lists

  1. Login to Hootsuite
  2. Choose an existing tab or create a new one
  3. Use Add-Stream Helper to select your Twitter network
  4. Click on Lists
  5. Import any existing Lists associated with the selected Twitter account by pressing the ‘+’ sign

Creating New Twitter Lists

  1. Login to Hootsuite
  2. Choose an existing tab or create new one
  3. Use Add-Stream Helper to select your Twitter network
  4. Click on Lists
  5. Click on ‘Create New List’ at the bottom of the stream
  6. Manage list settings by creating a title, adding a description (optional), and setting the List to either public or private. (Please note that the same rules for privacy settings apply on the Hootsuite dashboard as they do in Twitter. Public lists can be seen by anyone and private lists are exclusive to your account).
  7. Click Save!

Whether you are selecting a list that was previously made or creating a new one, the given stream will only show updates from the members of the list you have selected.

Creating a Twitter List in Hootsuite

Here are three ways you can add people into your Twitter lists in Hootsuite

1. From contacts page: From the navigation panel, on the left hand side of the dashboard, you can find your Contacts Page. There you can find all of the Twitter Lists that are associated with your Twitter accounts. You also can see all of the people you follow and those who are following you. To add any of these people into your Lists, you can just drag and drop them directly into your Lists.

2. From streams: As you may have noticed, Hootsuite is very click, drag and drop friendly. You can click on any Twitter user’s picture within a stream, then drag and drop it into the appropriate “List” stream. (Note that you can only drag and drop users into List streams within the same tab.)

3. From user profiles: You can view any Twitter user’s profile by clicking on their Twitter name. Once doing so, a snapshot of their profile opens. From there, you can click on the “add to list” button found at the bottom of the profile snapshot.

Why you should create Twitter Lists

There are many reasons as to why creating a Twitter list is beneficial for individuals, small businesses, and large organizations, alike. Here are three:

Organize your Twitter followers

Whether you have 50 followers or 50,000, you can use Twitter lists to organize those followers based on any grouping method you want. For example, if you are a small business owner, you can create a list that includes all of your customers.

Never miss a tweet

Your Twitter feed can sometimes seem like an endless pit of updates, because quite frankly, it is. Creating Twitter lists allow for a quick and easy way to catch up with those updates you actually want to monitor. You can simply click on the list you want to view, and scroll through its members’ updates any time you want to catch up.

Gain potential new followers

Whenever you add someone new to a public list, they will get a notification letting them know you have done so. This is a great way to increase your visibility with Twitter users who you do not follow. For example, if you add someone to an ‘Influencers’ list, they may come back and thank you with a follow. Common courtesy still exists, even among social media.

Twitter Lists Best Practices

1. Create Lists of People you Recommend

The beauty of Twitter is that it is very transparent. You can create lists of people you find influential in your industry or thought leaders within your own company. These lists can be a way to show off your employees or network of awesome followers.

** Social Media Coach Tip: A good way to monitor your lists from one place is to create a new tab and title it “Lists”. Within that tab, you can set up to 10 streams, each showcasing a different list. **

2. Set Competitors or Clients to Private

When making your lists, one important setting to remember is the Public vs Private setting for each list. Setting the list to Private can give you an advantage over your competitors. You can keep tabs on all of your competitors’ tweets without them ever knowing. This will come in handy whether you are doing a social media audit, comparing promotions, or just making sure you stay one step ahead of the other guy.

If you are managing multiple clients, grouping them in a private list is also recommended. The last thing you want is to have your clients feel like you have a watchful eye on their every move. It is important to monitor these client profiles, but under the discretion of your social media management team.

3. Subscribe to Lists

An added bonus to Twitter Lists is that not only can you create your own, but you can subscribe to other people’s public lists. Find brands and individuals you find influential and check out their Twitter Lists. If the group of users seem like a fit, subscribe to the list. This is a great way to view what key influencers are saying without having to follow them. You can also see which lists your competitors are subscribed to. This will give you an advantage by making sure you are also keeping an eye on the same users your competitors may be looking to for inspiration.

** Social Media Coach Tip: Add yourself to your lists. When others subscribe to your lists, your own Tweets will show up in their List feed. **

Do you have awesome Twitter lists that you follow? What are some of your best Twitter List best practices? Share them with us in the comments!

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