Twitter Hashtags: Bringing Traditional and Social Together

Have you seen the new symbol for communication? No – it’s not the QR Code.

It is the hashtag!

Places like the University of Michigan have captured and branded the phrase #GOBLUE on their football field.

Think about the potential here….

Conferences are already using it.

By now you have gone to a conference and if you want to be a part of the conversation at the conference, you post your information with the appropriate hashtag conference name.

Industries are already there.

Do you want to talk to people of a particular industry about issues facing people in agriculture. Use the #agriculture hashtag.

Online Chats

#blogchat, #agchat, and others use hashtags to help tie people together and control the conversation to a select group of people.

Huge Benefits:

• People can join a conversation at any time with the addition of the #hashtag.
• No Reader is needed for the #hashtag and people can quickly post information from their mobile sites.
• Communication can be directed to a particular group by using a specific #hashtag.
• The #hashtag can be placed in print on physical buildings and brochures
• The #hashtag facilitates communication via twitter.

Final Thought

I think we will see more of a move to #hashtags because of their convenience and power. QR Codes are good technology too, but more people need to accept them and use them on a regular basis.

If you take one thing away from this article, please act on this. Find a way to incorporate #hashtags into your fliers or building so that you can create deeper relationships between your digital and social marketing channels.