Twitter Facebook LinkedIn Flipboard 0 Twitter is a strange place. It consists of media types, young people, tech geeks and increasingly (and thankfully) normal people sitting behind computers or smart phones typing words on a screen that can be read by people all over the world. What makes it so strange is the fact that even in a world where you’re not actually talking to people in real life, there’s nothing more annoying than impersonality. This is an especially difficult thing to avoid for businesses, whose difficulty in navigating social media is well-documented. Businesses usually don’t have the luxury of associating a face — and therefore a person — with their tweets. This isn’t a problem that can necessarily been solved, but it can certainly be minimized. Here are three ways to give your business some personality and avoid tweeting like, you know, a business. Associate real people with your tweets This might the easiest way to avoid having a business-y Twitter page. Just tell folks who the real people who manage the brand account are. We do that here at CloudTactix by including it in our bio: U.S. Bank takes it a step further. They direct folks who need service help to a separate handle, @AskUSBank. This service help handle is managed by two women, who are featured in the profile photo and sign each tweet with their initials. This way, the person seeking help will be able to associate both a name and face with the person with whom they’re interacting. Mix up the format of your tweets People don’t like seeing the same style of message pop up in their timeline over and over again, so don’t be a robot. Auto-publishing from a blog is fine, but make sure you’re also engaging follower and retweeting and commenting on industry-relevant news. It also goes a long way to throw in a few questions or light-hearted links every once in awhile too. Don’t over-hashtag or over-promote I’m listing these two together because they’re problems that often appear together. Keep in mind the fact that social media almost always falls at the top of the sales funnel—you’re familiarizing folks with your brand, not trying to sell them something. Over-hashtagging will make you seem like you’re just on Twitter for sales as opposed to engagement, which is a huge turnoff for followers. Don’t be like these guys: Never, ever use automatic direct messages There’s nothing quite as maddening as following a person or brand and receiving one of these. It’s very impersonal, and it really makes followers think less of you. Just say no to auto-DMs like these: What does your business do to personalize its social media presence? Twitter Tweet Facebook Share Email This article originally appeared on CloudTactix and has been republished with permission.Find out how to syndicate your content with B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022