Alan DraperThe world we live in today is primarily a virtual world that is set up online. We meet people, greet people, conduct our businesses, share our experiences and do all sorts of stuff online. This increasing presence of people online has made it imperative for businesses to have an online marketing strategy.
The online marketing platform of a business is not complete if it does not have a twitter marketing strategy as an integral component. Twitter is one of the most lucrative platforms that can help a business generate leads. In the lines below, I shall give you the most effective tips pertaining to utilization of twitter as a leads generation platform.
Observe A Competitor:
One of the effective ways of avoiding mistakes when using twitter as a marketing platform is to observe the way a competitor to your business is successfully using it as a means of leads generation. You can observe the kind of tweets done by your competitor, the kind of followers it has, the way it converses with the followers and the way the competitor puts forward the product or service of the business. By understanding all these, you can easily devise a strategy that generates the most leads and beats the competition.
A Good Profile:
Your profile is what attracts the followers; therefore, if your profile is descriptive of the business and its offerings then the followers would easily get an idea about the business. Therefore, it is important that the twitter profile of your business must be complete in every sense. You must give a proper description of your business, have the URL of your website in the info section, chose a nice profile picture with a background that represents the business. These help make your brand distinct from others and adds to the lead generation potential of the profile.
Interacting With Followers:
All the followers of your twitter profile are potential prospects that you want to convert into customers, therefore, it is imperative that your followers seeking strategy must comprise of expanding the follower number and being more interactive with them. When it comes to increasing the number of followers, you can follow the leading industry names, and once their follower; try interacting with other people who are following the leaders. This way, you have more chances of reaching to your target audience compared to randomly following people.
Content Is The Key:
Your tweets aren’t just links; rather they are the content which you find worthy of sharing with your follower. Hence, it is imperative that you chose the kind of content you want to share with your target audience very carefully. In sharing content, remember that your content has to be engaging and relevant, so that the followers find it useful and to know more about it they will visit your website, where you can convert them into a lead. Therefore, always share valuable and engaging content on your twitter profile.
Be Regular:
Like you don’t close the business in the work days and are regular about it, so should you be about twitter profile as well. There is no day off when it comes to sending regular tweets. Taking a day off means giving the competitor the edge of taking your market share for one day, therefore, you need to be regular and share tweets on continuous basis so that your followers keep seeing your name in their tweet list and don’t go searching for some other business sharing the same content as you do.
Forming or Participating In Community:
If you are new to twitter, search for communities that have discussions going on related to the offering of your business and try creating a name for your business in the community. Once you have spent some time on twitter and have developed a reasonable following, then you can start your own community, which will help you increase the number of followers, which in other words means increasing the number of potential prospects.
Now it’s Your Turn!
How active are you on twitter? What kind of following do you have there? What is the impact of twitter on your lead generation? What are your thoughts about the potential of twitter pertaining to leads generation? I look forward to reading your experiences in the comments section below!
This article was written for Business 2 Community by Alan Draper.
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I think the Twitter strategies you mentioned here are good, but many of them are simply “nice-to-haves”, not “must-haves” (as @lyndit would put it). The post title made me think you were going to offer simple/effective strategies for generating high volumes of warm leads, but this is more “how to have a solid twitter presence without much direct strategy.” Also, I disagree with “Content is Key” for lead generation on Twitter. It CAN be a viable avenue, but direct conversation = higher quality AND volume of warm leads.
Let me know what you think of this blog: http://blog.manageflitter.com/twitter-close-repeatable-social-sales-funnel
I’m @marketer_social on Twitter