Ask Yourself Some Questions
Notice how all three images easily identify the organization. Now, ask yourself a few questions. For instance:
- Why do you like the avatars?
- What specifically do you like about the images?
- Do you prefer a photo or a drawing?
- Would you use similar colors in your own avatar?
- What traits identify you or your brand?
This post is not about brand identity. However, if you have no idea what brand identity means, read this thorough article by Clement Lim: Creating a Kick-Ass Brand Identity.
List the Traits of Your Top Three Favorite Avatars
My top three have a few things in common. Namely:
- They’re all images, not photos.
- They’re clutter-free.
- Each one tells a story.
- Each one is monochromatic (black, green, and brown).
Incorporate Those Traits Into Your Avatar
If I were redoing my avatar, I could start with a photo and convert it to a drawing. I take a lot of photos (don’t we all since the invention of smart phones?). Then I could clean up all the extraneous lines, unnecessary stuff until it was more like a line drawing. I’d want to make sure that the image told a story about my business.
Color is Critical
Next, I’d choose a favorite color. Here’s a good article about What Your Logo’s Color Says About Your Business from Fast Company. For instance, did you know the following:
almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.
Create Three Draft Avatars
After that, you could create a few mockups of avatars, with slight or not-so-slight variations. Okay, maybe three. Or two! You could have just two, to keep it really simple.
Ask Your Friends
The really fun part is having a little branding-your-Twitter-avatar party. Have snacks and bubbly drinks and have your friends give their opinions. They’ll surprise you with some of what they say.
How Did You Figure out What Your Twitter Avatar Would Be?
What would you tell someone else who needed an avatar? I’d really like to know! And thank you.
Read more: Creating an Awesome Twitter Avatar
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