This week on the Magnet Minute, Amy shares how to organize a successful Tweetup—a gathering of people who are already having a conversation online to further engage and network.
Make sure you take advantage of your Twitter network when you’re promoting the event. Obviously they are the inspiration for the event, and they need to be well aware of it so they can make a point to attend. Anyone helping to organize should lead the charge of tweets to promote the event. But don’t just promote on Twitter. There are many people who attend Tweetups but actually don’t have a desire to tweet. Let your email and Facebook networks know as well.
Make sure you have a simple, yet relevant hashtag to curate the Twitter conversation around the event. It’s not only going to make it easy to follow along with the events leading up to and during the event, but it will help promote to attendees’ circles because an unfamiliar hashtag is usually something an interested Twitter user will look into.
If you can, use a platform like Tweetvite or Eventbrite to give users a chance to RSVP. Whether or not you actually need a hard count, it’s just a great way to gauge how many people to expect. It also gives them another way to interact with the event online, ultimately helping to promote it. And when you do get that count, check out the venue and make sure it can accommodate. More importantly, make sure they have good mobile service or Wi-Fi. You are inviting very digitally savvy people, so make sure they’re able to tweet during the festivities.
You must have nametags so people can put their real name and Twitter handle on it. A lot of people use avatars that are professional or their very best photo moment, which isn’t always true to a real-life situation. Don’t make breaking down the communication barrier difficult and make sure people can check nametags if they think they know someone.
Keep the event tweetable. Include photo opportunities and video so that it’s continuing to be entertaining to both your attendees and the social network following along. It can be a great way to last-minute promote and get people to attend who feel like they’re missing out!
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