Twitter Facebook LinkedIn Flipboard 0 geralt / Pixabay Twitter is still one of the most popular social networks for brands between their customers to communicate and share information. Recently a major upgrade has allowed all users to take advantage of a new 280 character limit. This microblogging platform has been competing with other platforms like Facbeook, Instagram, and Google Plus, and now it’s time to reach more people. You can use this new update for your brand’s advantage by showcasing more of what you have to offer as well as providing valuable information for your followers. Here is what you can expect and how the change will affect your marketing strategy: Timelines will not change too much – Even though we will start seeing longer tweets this does not necessarily change the easy reading pattern on this popular platform. A recent study revealed that most users are keeping their content at around 190 characters. More responses from your community – Expect to see more feedback as your brand is able to share additional information — especially when it comes to answering customer questions. This will improve the satisfaction rate and speed up the support process as well. Creativity is more possible – Now that the limits are expanded brands can tweet more creative content that includes videos, .gifs, eye-catching images, and more. This also allows for more engagement in Twitter chats and creating moments for your audience. Builds and encourages engagement – Retweets will start to increase, offering more insights and feedback from your network where your followers can ask questions. Be quick to respond to notifications and Direct Messages. The more helpful and accessible your brand becomes, the better response you will have to your content. The world of social media is ever changing — your personal brand needs to stay up to date on the latest changes in order to remain relevant in your target market. By engaging on Twitter with more content you can create a better network of communication and trust. Twitter Tweet Facebook Share Email This article originally appeared on Personal Branding Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?