Making money on Twitter requires more than just creating an account and posting promotional messages. This post gives you real advice for how to make money using this popular , fast-moving social media site.

How can I write an article on how to make money on Twitter with confidence? Because I’ve done it myself on many occasions through various ventures and helped my clients do so:

– I’ve sold books (print, eBooks and Amazon Kindle books) using Twitter

– I’ve found new clients thanks to Twitter

– I’ve helped my Twitter clients attract more customers to their businesses (on and offline)

– I’ve sold affiliate products on niche websites with the help of Twitter

– I’ve gained new email newsletter subscribers through Twitter

Some people believe that all they have to do to make money on Twitter is create an account and start posting ads or links every day. That’s simply not the case. Here is a quick rundown of the steps to making money on Twitter.

Create a Mini Twitter Marketing Plan

Before you start using your Twitter account to make money, it’s important to take the time to create a mini-marketing plan. Know exactly how and why you’re using Twitter for business. When I’m creating my Twitter marketing plan I simply focus on answering five questions, which includes the 4 Ps of marketing:

–          Who’s the target audience (gender, age, interests, location, etc.)?

–          What am I selling and what value does it have to my Twitter followers? (Product)

–          Where are people going to purchase my product or service? (Place)

–          What is the price point of what I’m selling on Twitter? (Price)

–          How will I promote this product or service on Twitter? (Promotion)

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How to Make Money on Twitter

Once you’re clear about these details, you can go forward to craft your Twitter profile and bio, write appropriate tweets and choose the right people to follow. Do this for every venture you have planned.

Optimize Your Website or Blog to Convert Quick Sales

I talk about this topic in an entire section of my eBook, Easy Twitter Marketing Tips for Business Success. Once you get someone on Twitter to click to your website or blog, you’ve got just a few seconds to grab their attention. Make sure that your site is optimized not only to hold their attention, but also to give them an easy way to click to buy your product or service (such as sidebar and in-text ads).

Mix Valuable Tweets with Your Promotional Tweets

As mentioned earlier, you don’t want to post ad after ad on Twitter every day — that’s just annoying to your followers and will likely get your account blocked, muted or unfollowed. The best strategy to make money on Twitter is posting a nice mix of non-promotional tweets along with your promotional tweets that advertise your products or services.

I suggest posting no more than one promotional tweet to every five or six non-promotional tweets to keep your followers engaged. A note to retailers: coupons and deals work best when posting on Twitter.

Write and Post Informational Blog Posts

I’m always pleasantly surprised by how many clicks my blog posts receive when I post them on Twitter. All that you need is an attention-grabbing blog post title and subject matter that will “Motivate, Educate, Enrich or Entertain” them (read my eBook to learn more about my M.E.E.E. theory). Once you have your Twitter followers clicking around on your website or blog, you have a much better chance of converting them into buying customers.

Use Twitter Ads Strategically

If you want to make money on Twitter, consider the value of investing in Twitter Ads to hasten your goals. Twitter Ads offers a number of objectives to business users, but if your ultimate goal is to start making money, focus on one or more of following objectives:

–          More Followers

–          More Website Clicks or Conversions

–          More Leads on Twitter

Twitter offers a number of options for setting up your campaigns that allows you to target the people who are most likely to be interested in your products and services. Whenever I initiate a Twitter ads campaign for my clients, their website clicks and impressions go up significantly.

Give it Some Time

Twitter is all about instant information and entertainment, but that doesn’t necessarily mean that you’re going to get instant results from your efforts to make money on Twitter. Be patient and remain consistent — it could take a few months, a year or more to start seeing a regular profit from your Twitter promotions, but it will happen.