Jay LeonardIn the wake of the tragic and horrifying movie theatre shooting in Aurora, Colorado, Twitter is abuzz with mentions of support, bewilderment, grief, and shock.
Naturally, the hashtag #Aurora has proven quite popular. Leave it to a clothing retailer, Celeb Boutique, to take advantage of the trending topic, but for all the wrong reasons. Observe:
Needless to say, this isn’t exactly the Tweet of the year. It did however quickly inspire a major backlash against the clothing retailer. Check out some of the angry responses.
Celeb Boutique has since deleted the tweet, and apologized profusely, claiming that they were not aware what the trending topic was regarding. What the folks at Celeb Boutique should have done was click on the trending topic to see what people were saying before jumping on the bandwagon. When you tweet something, it’s out there forever. Just because you delete it doesn’t mean it will disappear.
Clearly the company isn’t going to get a lot of sympathy, and has a very messy situation on its hands. This really illustrates how a tweet, regardless of its intent, can really make or break you. Just remember to look before you leap into a hashtag.
This article was written for Business 2 Community by Jay Leonard.
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Very good point and one to keep in mind in may areas of social media work. You always want to be sure that you’re not stepping on toes or making a mistake with what you post. And even worse is that your posts cross all borders and it’s easy to offend others and never know it by saying something that has a very different meaning to those reading or seeing it.
Of course that still doesn’t excuse this post or explain away their poor management of their social media accounts. Heads should roll and I’m sure that they will.
And of course I offer my prayers to all those affected by the terrible shootings in Aurora. Some events just defy understanding.