When searching for a new job, you likely stick to LinkedIn, a social media platform specifically for professional networking. But, did you know you can use Twitter to find new job opportunities?

Social media platforms like Twitter are no longer just for connecting and keeping up with your friends. Today, companies are using Twitter for a number of reasons; to build a community with their audience, to provide customer service, to collect customer feedback, and even to find their next great hire.

In fact, according to The Muse, 54% of companies use Twitter for recruiting new hires. Twitter is a goldmine for job opportunities, let’s find out how you can take advantage of that.

Here’s how to use Twitter to land your dream job.

Create a professional profile.

The first step to using Twitter to land your dream job is to create a professional profile. If you have potential employers checking out your Twitter profile, you want to make a great first impression. That means your Twitter profile shouldn’t be filled with inappropriate memes and silly posts. Instead, your Twitter profile should be used to show potential employers that you’re professional and passionate about what you do.

Start with a professional profile picture, cover photo, Twitter handle, and a link to your professional website. Next, create your Twitter bio wisely. You only have a few characters to convey who you are and why potential employers should hire you, so use it wisely. An example of an engaging and professional Twitter bio could be something like “Experienced Social Media Marketer from Toronto. Passionate about social media, yoga, and coffee.”

Check out Arianna Huffington’s Twitter profile for inspiration:

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Don’t forget to add relevant hashtags to your bio like #SocialMediaMarketing and #eCommerce, for instance. Hashtags are like SEO for social media. Optimizing your Twitter bio with relevant hashtags will help you widen your reach and attract potential employers to your profile.

Promote yourself with relevant content.

Next, you need to boost your online presence and promote yourself by publishing your own tweets and sharing relevant content on Twitter. For example, if you’re a writer or content marketer, you can regularly share your blog posts on Twitter to show off your skills. And a graphic designer can share work from their online portfolio.

But, you don’t even have to share off your own work. You can simply retweet posts and articles that are relevant to your industry. When your Twitter profile is filled with industry-relevant tweets, it shows that you know your stuff.

You should also publish tweets with hashtags like #HireMe to let potential employers know you’re looking for new opportunities. Twitter Dublin recently even launched a hashtag campaign called #OneTweetCV inviting job seekers to share their CV (or resume) through one tweet.

Connect with industry leaders.

One of the best things about Twitter is that it allows you to “follow” anyone. But, instead of just following your friends and celebrities you admire, you need to follow industry leaders. Make a list of companies you’d love to work for and then find their CEOs and other important people in the company on Twitter. Follow them in order to be one of the first to know if they tweet about any job openings.

Remember, simply following an influential industry leader isn’t enough for them to notice you. After all, they may not follow you back. But, that’s okay. Start liking and commenting on their posts to catch their attention. Don’t spam them with comments about hiring you; show off your personality and expertise and build a connection with them.

Search for job openings.

Instead of waiting for a potential employer to find you on Twitter, be proactive and go out and search for a new opportunity. There are tons of companies that post job openings on Twitter, you just have to look for them.

To find companies that are hiring, use the search function on Twitter to find all of the tweets that contain your keyword or hashtag. You can search for hashtags like #Jobs, #Hiring, #Hiring Now, or #Careers. You can even narrow down your job search to match your specific area of expertise by searching for hashtags like #DigitalMarketingJobs or #ReceptionistJobs. With just a few quick searches on Twitter, you could find a job opportunity that’s perfect for you.

Over to you.

Who knew 140 characters could land you a job at your dream company? With these tips, start your job search today. In no time, you’ll be attracting potential employers to your Twitter profile and discovering awesome job opportunities on social media. Happy job hunting!